Toyota launches new 'It's a Whole New Feeling' tagline in latest TVCs via Oddfellows Dentsu

Screen Shot 2017-01-05 at 7.34.47 AM.jpgToyota Australia via Oddfellows Dentsu, has launched four new TVCs promoting the Camry, Corolla, SUV Range and Yaris.

The fun ads debut a new tagline: 'It's a Whole New Feeling'.

Toyota has also released a new web film to get Aussies excited about the rest of the summer holidays.

VIEW THE CAMRY SPOT
VIEW THE COROLLA SPOT
VIEW THE SUV RANGE SPOT
VIEW THE YARIS SPOT
VIEW THE SUMMER VIDEO
Creative Agency: OddfellowsDentsu
Group Executive Creative Director: Rob Belgiovane,
Creative Team: Wayne Maloney, George Bassiakos
CEO OddfellowsDentsu: Andrew Black
Producer: Claire McDonald
Account Director: Natalie Alaimo
Production Company:  Rotor Studios
Director: Antonio Orena-Barlin
Producer: Hamish Roxborough
Sound: Jamie Greene at Speed of Sound

Client: Nic Lloyd - Manager Retail Communications, National Marketing,
Toyota Australia and Jeremy Fatches - Retail Communications Manager ,
Toyota Australia

19 Comments

woeful said:

wow..this is woeful from toyota. it's like someone thought 'people like watching funny clips on the inter web, so lets put some in our ads'.

2016Memer said:

Once again Ad execs have completely lost the plot.

Half viral video, half cheap radio host.

It's a real pastiche of early 2000's mixed with crappy "viral" youtube videos.

Wake me up when there's something entertaining on.

On the + side said:

At least they didn't cost much

33rd degree said:

Toyota finally discovered the internets eh. ‘We can cloud-source the funny bits from YouTube’ said some car salesman somewhere. So this is what big brands do now, steal irrelevant footage and tag it with ‘our product makes you feel like this unbranded moment’. The genius of it is, the idea works for Pizza and make-up too… it’s an advertising revolution! What, no credits?

Woe (is me) said:

And I thought 2016 was bad.

no idea said:

These are bad and there's no idea.

Sir Larfalott said:

Those babies crack me up! Im buying a Toyota now.

Johnny Fairplay said:

Hmm. I think judging by the credits, it's pretty clear that this was a retail brief with a desire to do a little bit of a brand job at the same time.

Give credit where credit's due. Not all target audiences are the people who read this blog. I actually think it's a pretty damn relevant ad.

What if said:

It was just dancing people and show the feeling?

Constructive critic said:

It is what it is, but that's no excuse for laziness. Australia has done some great retail, look at Doug Pitt for example. You just need an idea, or failing that, a vehicle for your message that people want to see - like the anchorman dodge spots.

https://m.youtube.com/watch?v=KlLoGJviIY0
https://m.youtube.com/watch?v=ocIdLvlLFTs

It's not that hard to put some personality and irreverence into your writing.

befair said:

@constructive yeah do it with $30000.... I'm guessing here.
Seriously stop blaming the creatives...do you think the guys there came up with that one on the first round? Get a grip.

Like A Boss said:

Dats da way it made me feel, man.

LOL said:

I love that the only comment on youtube says they ripped off the music from a David Jones ad HA! Seriously not even original!

Ease up said:

We've all had to do ads that were 85% heavy retail and 15% idea, squeezed in between the price points, benefits and fine print. There's an idea here. Yes it could have been explored more in a 60 second brand ad, but these are clearly retail with time constraints. And probably budget. I reckon these are much better than most heavy retail ads.

UK said:

RUBBISH!....dO YOU KNOW HIM?

@be fair said:

It costs the same amount of money to do a bad idea as it does to do a good one. Great writing doesn't cost the client any extra. Sure, Will Ferrell is a massive star but Doug Pitt? He's not even an actor.

Someone needs to take responsibility and in a world where no suit or planner ever dare do something that would jeopardise a future job with the client, that person has to be the creative.

Let's make 2017 great again. Seriously.

Explorer said:

what it is, is just lazy. Lazy advertising, from clients who didn't want to be brave.

Johnny Fairplay said:

Hmm. I think judging by the credits, it's pretty clear that this was a retail brief with a desire to do a little bit of a brand job at the same time.

Give credit where credit's due. Not all target audiences are the people who read this blog. I actually think it's a pretty damn relevant ad.

Snowdropper said:

Ed should do a game show that asks participants to correctly identify each change of clothes with the Toyota car being advertised in each commercial. He could call it 'Have You Been Paying Attention?'

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