Danny Green leads a man to man conversation in latest ‘Coward’s Punch’ spot via SHEDcsc, Perth

CB Exclusive – Perth agency SHED and director Martin Wilson have teamed up again to create the latest installment in Danny Green’s on going campaign to stop what is now commonly referred to as the ‘Coward’s Punch’.

Says Andrew Tinning, CD, SHED: “Having introduced and established the term and the consequences in our two previous executions, it was time to take a new tack and throw some additional weight behind the message.

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“Rather than make another ad, we want to start a man to man conversation, led by Danny with the support of three other men who are among the countries toughest and most well respected.

“AFL strongman Jonathan Brown, champion UFC fighter Mark Hunt aka ‘the king of the walk away’ and VC winner and SAS hero Ben Roberts Smith had no hesitation in joining Danny to deliver this important message to the men of Australia.”

The campaign launched yesterday, making headlines across the country and featuring on all major news channels.  

TV and social media activity will commence soon.

Agency SHEDcsc

Production Manager: Nicole Ferraro