William Hill’s ‘Chase The Ace’ promo returns for the 2017 Australian Open via Fenton Stephens
In support of its recently released brand spot, William Hill has launched a bigger and better version of its incredibly popular ‘Chase The Ace’ promotion for the 2017 Australian Open via Fenton Stephens and The Sweet Shop.
‘Chase The Ace’ became one of the biggest promos of 2016, and knowing that fans would be clamouring to see its return, the second coming had to live up to some serious hype. Last year’s spot saw the brand’s representative, Axle Whitehead, knocking balls at the viewer’s screen from a deck chair on centre court. But 2017’s rendition does away with the casual demeanour by replacing his tennis racquet with a golden tennis ball cannon. And this wasn’t just a post job, it was a fully functional compressed air-powered tennis ball cannon. Everyone on set had to be on their toes, and there were more than a few vultures hovering around the ‘shoot loot’ come the end of filming.
With one of the biggest brand spots in recent years running at present, coupled with what is rapidly becoming an infamous promotion in Chase The Ace, 2017 is shaping up to be a big year for everyone involved with the brand.
Client – William Hill
William Hill Chief Marketing Officer- Warren Hebard
William Hill Marketing Manager – Brand & Sponsorship – Emma Mulligan
William Hill Media & Communications Manager – James Burroughs
Creative Agency – Fenton Stephens
Creative Director – Alex Fenton
Digital Creative Director – Sean Birk
Creative Team – Jess Wheeler & Guillermo Carvajal
Director of Planning – Simon Antonis
Head of Account Management – Amy Stephens
Group Account Director – Josh Collins
Account Manager – Dezi Orfanides
Agency Producer – Lisa Ramsay
Production Company – The Sweet Shop
Director – John S. Park
Executive Producer – Ed Pontifex
Producer – Niko Aulich
DOP- Crighton Bone
Post Production – Method Studios Melbourne
Editor – John S. Park
Post Producers – Sophie Taylor, Clare Lehner
Flame – Chris Betteridge
Colourist- Edel Rafferty
VFX/CG Animation – Cadre Pictures
Sound – Production Alley
Engineer – Rodney Lowe
Producer – Les Molnar
4 Comments
The only “serious hype” I’ve seen for this concept is its own press release.
“Knowing that fans would be clamouring to see its return”? “Rapidly becoming an infamous promotion”? Woeful.
Not a punter? Made a packet off this last year!
@Luke, clearly not a big better. This promo won 2016. Unfortunately they’ve watered it down a lot this year.
why would you PR this. Lame concept Poor direction. Only decent thing is the vex on the ball.