William Hill’s ‘Chase The Ace’ promo returns for the 2017 Australian Open via Fenton Stephens

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CTA Screen.jpgIn support of its recently released brand spot, William Hill has launched a bigger and better version of its incredibly popular ‘Chase The Ace’ promotion for the 2017 Australian Open via Fenton Stephens and The Sweet Shop.

‘Chase The Ace’ became one of the biggest promos of 2016, and knowing that fans would be clamouring to see its return, the second coming had to live up to some serious hype. Last year’s spot saw the brand’s representative, Axle Whitehead, knocking balls at the viewer’s screen from a deck chair on centre court. But 2017’s rendition does away with the casual demeanour by replacing his tennis racquet with a golden tennis ball cannon. And this wasn’t just a post job, it was a fully functional compressed air-powered tennis ball cannon. Everyone on set had to be on their toes, and there were more than a few vultures hovering around the ‘shoot loot’ come the end of filming.

With one of the biggest brand spots in recent years running at present, coupled with what is rapidly becoming an infamous promotion in Chase The Ace, 2017 is shaping up to be a big year for everyone involved with the brand.

Client – William Hill

William Hill Chief Marketing Officer- Warren Hebard

William Hill Marketing Manager – Brand & Sponsorship – Emma Mulligan

William Hill Media & Communications Manager – James Burroughs

Creative Agency – Fenton Stephens

Creative Director – Alex Fenton

Digital Creative Director – Sean Birk

Creative Team – Jess Wheeler & Guillermo Carvajal

Director of Planning – Simon Antonis

Head of Account Management – Amy Stephens

Group Account Director – Josh Collins

Account Manager – Dezi Orfanides

Agency Producer – Lisa Ramsay

 

Production Company – The Sweet Shop

Director – John S. Park

Executive Producer – Ed Pontifex

Producer – Niko Aulich

DOP- Crighton Bone

 

Post Production – Method Studios Melbourne

Editor – John S. Park

Post Producers – Sophie Taylor, Clare Lehner

Flame – Chris Betteridge

Colourist- Edel Rafferty

VFX/CG Animation – Cadre Pictures

 

Sound – Production Alley

Engineer – Rodney Lowe

Producer – Les Molnar