AIRBAG signs former Leo Burnett Toronto art director Angie Bird to its roster of directors

AIRBAG has welcomed the talented Angie Bird to its directing roster.

Bird began her advertising career as an art director at Leo Burnett, Toronto. It’s this foundation that helps inform her directing, infusing natural performances with a strong attention to brand messaging.

Bird’s emotive piece for Myer, ‘Give Registry’ via Clemenger BBDO Melbourne saw real-life interviews become haunting voiceovers to create a TVC campaign with a powerful message.

On an entirely different emotional scale, her work for Health Partners via SDWM is a lighthearted take on Health Insurance.

Bird’s work has featured on Vimeo Staff Picks, and in 2016 she picked up a coveted Cannes Young Director Award for her ‘Mean Tweets’ commercial, depicting the genuine struggles of homelessness.

Says Adrian Bosich, managing partner, AIRBAG: “Angie is a raw talent – her work is utterly filled with empathy, which makes it all feel very observed. Her work on Give Registry really hit me in the heart, and cut through a lot of the noise.”

Bird currently splits her time between Toronto and Melbourne.

To view Angie Bird’s reel, click here.

For enquiries contact Adrian Bosich adrian@AIRBAG.co.