Art meets sport in spectacular fashion in latest campaign for Bleach* Festival via Guerrilla
What might the love child of sport and art look like? That’s precisely what Gold Coast agency, Guerrilla set about finding out in its campaign for the 2017 Bleach* Festival. And the results are stunning.
Inspired by this year’s festival theme of exploring the shared connection between art and sport, Guerrilla created a striking campaign capturing the beauty that lies where sport and art collide.
Working closely with world-renowned photographer, Peter Theideke, the team used high speed photography and a high performance trampoline to capture Bleach* performers from dance and theatre companies in physical expressions of strength, passion, power, risk, grace, endurance and beauty.
The arresting images will feature across the entire suite of festival communications, offering people an expressive and vivid taste of the 2017 Bleach* Festival experience.
Says Rob Bare, strategy and brand director, Guerrilla: “We’re very excited about our work for Bleach* Festival, 2017. 
Rarely does a client understand and fully support the creative process, Louise and her team have, and I think the outcome reflects that. I think this is some of our most satisfying and best work for the Bleach* so far.”
Guerrilla has worked with Bleach* since its 
inception in 2012, creating work that reflects the innovative and artistic spirit of the Gold Coast’s premier arts festival.
Says Louise Bezzina, artistic director: “From the moment I briefed the creative team at Guerrilla on the artistic direction of the 2017 Festival, they were immediately captivated and came back with an incredible vision that brought to life the strength and beauty of the works presented in this year’s Festival program. It’s great to have such a strong relationship with our creative team, they step it up each year as the Festival evolves.”
The Gold Coast agency’s offering of brand, digital, CX and a results focus has earned them a client’s including BBC Worldwide, Heritage Bank, EY, Village Roadshow Theme Parks, Gold Coast Tourism, Plan International, and Surfing Australia.
View more of the campaign here.
2 Comments
sooooooo not.
what a wank. And it looks like it would be the worst wank that you could have.
Like using a cheese grater instead of your hand kind of bad.
Though it would probably feel better than having to watch this visually boring execution once again.
I like it. A short version of the spot would be sweet.