Betfair Australia appoints Saatchi’s Melbourne and MercerBell following a competitive pitch

Betfair Australia, has this week appointed Saatchi & Saatchi Melbourne and MercerBell after a competitive strategic and creative pitch.

The Betfair Exchange has been operating for ten years in Australia and New Zealand and is the world’s largest and Australia’s only peer-to-peer wagering platform.

Says Mark Cochrane, managing director, Saatchi & Saatchi Melbourne: “We are so pleased to be appointed by the team at Betfair Australia. They are an extremely progressive brand in the category and great people to work with. The appointment has continued the agency’s momentum into 2017, and we now look forward to doing great things together soon.”

Says Pip Kerr, marketing and VIP director, Betfair: “Betfair offers a unique and sophisticated wagering option for punters and the team at Saatchi & Saatchi have demonstrated a great understanding of our place in the market.

“We are impressed by the team and look forward to rolling out some exciting work”.