Edge bolsters agency with new hires; Victor Marx joins from Marcel Sydney in senior planner role

Creative content agency Edge has lured several hand picked new hires from some high profile agencies to service its growing portfolio and continue building out a broader communications offering.

Victor Marx, senior planner joins Edge’s growing strategy and media team reporting into executive strategy director, Richard Parker as part of the agency’s integrated content, creative and media model. Marx joins from Marcel in Sydney where he was planning director after being group strategy director for Saatchi & Saatchi in Brazil. Marx will be driving the continuing development of the content marketing strategy at Lendlease. Marx is joined by Christy Chieng, junior analyst in the strategy team.

In client service, Anastasia Potter joins Edge as senior account director across several of the agency’s leading brands Lendlease, Petbarn, Philips, Greencross Vets and Westpac. Potter joins from Special Group and was previously an account director at Saatchi & Saatchi (NZ).

Vivek Thakkar joins Edge as account manager across client brands Nulon and Volkswagen. Previously Vivek worked at Marc Edward Agency and Clemenger BBDO. Thakkar’s client history in FMCG and home brands included servicing Nikon, HP, Toshiba, Absolut, Snapple and Mars.

After the recent appointment of Jo Giles as head of operations, Edge has also restructured the production team bringing in project managers with extensive film and digital production experience – Sophia Delimihalis from Contented, and Danith Thai from Katalyst.

Edge also continues to plunder mainstream publishers to fill the growing editorial team. Jillian Lewis has been hired as a senior editor from Bauer Media and Matilda Duffecy joins as an editor from News Ltd. Both work across new custom publishing wins such as Costco as well as the Suncorp Group of brands. Another Bauer departee, Annabelle Warwick joins Edge as senior travel editor, working across printed custom magazines for Rex, Cobham, Alliance and AirNorth airlines, and P&O Cruises. Increasing film work means Jake Ward joins Edge as film editor and motions graphics designer.

Says Noel Magnus, group MD, Edge: “We’re extremely happy with the calibre of talent we’ve brought into Edge – our new arrivals are testament to Edge’s leading position in content. As well as bolstering our content and publishing expertise, we’re bringing in broader strategic and creative skills to ensure we continue to challenge the way brands engage with their audience”.