Lucy Cochran joins Cummins&Partners Melbourne in the role of strategy lead

One of Australia’s leading planners, Lucy Cochran, has joined Cummins&Partners Melbourne as strategy lead.

Cochran is a proven leader and strategist in the advertising landscape. She has previously headed up the strategic offering at both AJF Partnership, and M&C Saatchi working on clients including Lion Food and Beverages, iSelect, Cricket Australia, ANZ, CPA, General Mills, AAMI, Target, The Jodi Lee Foundation and Reconcile Australia. In that time, she has won multiple Effies and APG awards and was Chair of the APG Committee in Melbourne. Cochran is returning to the industry after completing a degree in psychology.

Says Cochran: “Like the team at Cummins&Partners, I passionately believe in the power of communications to change behaviour through truly integrated creative-media thinking. The team is world class, and it’s a joy to work within a creatively ambitious agency that puts joined up strategy at the heart of the business.”

Says Adam Ferrier, chief strategy officer, Cummins&Partners: “We’ve been talking to Lucy for a while, and we’re delighted she’s joined. She’s the best in the business, and has built a reputation for insightful, intelligent and creatively inspiring strategy. Further, she’s a great person to work with, radiating good energy.”

Says Tom Ward, managing director of Melbourne: “Lucy is an amazing talent, and a wonderful addition to our already very strong strategy department.  She will be leading the strategy team to ensure we effectively and creatively continue to build truly integrated solutions across creative, media, digital and beyond.”