MYOB launches ‘the next big thing’ in newly launched campaign via By All Means
MYOB has launched a major brand repositioning campaign via Melbourne-based creative agency By All Means, as the business makes a bold move to ensure its continued dominance over competitors in the market for online accounting solutions.
The campaign is designed to realign perceptions of the brand, particularly among small to medium business owners, by illustrating MYOB’s position as an innovative, progressive tech company that helps businesses succeed – no matter what the future may bring.
Says Ed Howley, co-creative director, By All Means: “Creating a vision of the future for MYOB to inhabit was a lot of fun, and we’re confident that it will set them off in the right direction – towards a very bright future of their own.”
Says Mat Cummings, managing director, By All Means: “We’re humbled to be working with great clients on such an iconic Australian business, and we’re thrilled with the results. As one of Australia’s most dynamic companies, MYOB deserves every success and we’re very glad to have played a role in helping the brand to realise its ambitions.”
Says Natalie Feehan, general manager, group marketing, MYOB: “For 25 years MYOB has been a leader of accounting solutions, and one of the key reasons for this is that we never stop evolving and innovating for our customers. This new campaign is the latest example of our philosophy, and it represents a significant shift in the way we go to market and engage with business owners and operators. We’re confident that it not only heralds a new era for our brand but that it will also deliver great results for the business.”
The integrated campaign, which introduces the new brand line ‘Simplify Success’, represents a major investment for the $2.1B technology company, rolling out across Australia and New Zealand over the coming months, comprising work across television, cinema, large format outdoor, press, transit and digital channels.
Client: MYOB
General Manager, Group Marketing: Natalie Feehan
Creative Director: Stanley Johnson
Lauren Riley: Marketing Executive
Agency: By All Means
Co-Creative Director: Toby Cummings
Co-Creative Director: Ed Howley
Managing Director: Mat Cummings
Art Director: Jacob Redding
Account Manager: Aleksandra Czajkowski
Senior TV Producer: Alana Teasdale
Production Company: Revolver/Will O’Rourke
Director: Matt Devine
Managing Director/EP: Michael Ritchie
Executive Producer: Pip Smart
Producer: Caroline Kruck & Alex Kember
DOP: Ari Wegner
Post Production
Editor: Dan Lee (The Butchery)
VFX Supervisor: Jamie Watson (Heckler)
VFX Producer: Bonnie Law (Heckler)
Designer: Adrien Girault (Heckler)
Colourist: Jamie Hediger (Heckler)
Audio
Sound Design: Paul Baxter
Music: Wez Prictor
Campaign Photography
Photographer: Thom Rigney
Photography Producer: Cordelia Choy
Retoucher: Dave Mercer
13 Comments
Nice work lads. Consider me realigned!
No hover boards, but still some nice work.
I like this – great strategic direction for the brand and the execution doesn’t let it down like most do these days. I haven’t come across you before but well played By All Means, big agencies look out I say.
Decent grown up thinking, well executed. Nice work, whoever you are.
Nice VFX. Very clean design.
lovely work lads. BAM, and the name is known.
Great work from the guys that throw the best Xmas party in town.
Thumb up.
I wish it could go for longer! Beautiful script, art direction and choice of VO talent. Lovely work BAM.
It’s like black mirror without the blackness.
A new era of commercials where as long as the production design is designy and clean and there’s some vfx everyone applauds. Pity there is zero soul, personality, ingenuity or originality in the realisation of this. Zero inspiration for me. By the numbers.
Great work everyone.
Lovely piece of work for what can be a dry topic. By all means… take all the accounts and make all of the ads.