PR, social and content agency Sling & Stone inks new partnership with global IPG agency Golin
A lot has happened in the last few months at Sling & Stone, and the PR, social and content agency has started 2017 with a bang with news that it has inked a partnership with Interpublic Group agency Golin. The partnership will give Sling Stone’s clients access to an international network and will provide Golin with additional capabilities for its global client looking for support in Australia.
This affiliate agreement keeps Sling & Stone proudly independent, while giving it immediate global scale. Sling & Stone launched six years ago to do things differently, partnering with ambitious challengers, disrupters, and entrepreneurs, to help tell their story to the world.
This partnership gives Sling & Stone the immediate scale to be able to help even more brands in markets where we don’t have feet on the ground, and accelerate its already rapid growth. It also means Sling & Stone becomes an additional go-to resource in Australia and New Zealand that Golin’s global clients can work with.
Golin has 1,500 people across 50 offices around the world, and Sling & Stone is already working together on a soon to be revealed project.
Says Jonathan Hughes, CEO, Golin: “We love the whole challenger brand focus, energy and mentality of Sling & Stone.
“We’re constantly looking to challenge the status quo to bring fresh perspectives and work with awesome people to, ultimately, do outstanding work for our clients. If you’ve ever met Vuki and his team then you’ll instantly know what I’m talking about.”
Says Vuki Vujasinovic, founder and CEO, Sling & Stone: “As soon as we met the smart, fun and passionate folks at Golin, we knew it was a perfect fit.
“We have been pretty busy forging our own path, and truthfully, we weren’t actively on the lookout for any sort of partnership with a global agency. We had worked with some over the years, and never quite hit the right note.
“But it was different with Golin. It was clear that despite their size, we had a like-minded partner that works smart and punches above its weight. Although Golin has offices and teams all around the world, they still operate as an agile agency. We absolutely love working with them and we’re so excited to build a long-term relationship.
“Our agency brand is growing and evolving, aided by the work from design agency Universal Favourite. We love what they created for us, and we’re pretty chuffed that we now have a brand identity that we feel matches the quality and scale of the work we do.”
The agency has also debuted its new agency branding. The branding was created by Universal Favourite, and includes a new logo, colour scheme, website, iconography, typeface, and custom neon signage in its office bar.