REA Group’s executive general manager of media and marketing Libby Minogue joins IAB board

IAB Australia has announced that Libby Minogue, REA Group’s executive general manager of media and marketing, has joined the organisation’s board.

Recognised as a digital leader in media advertising, Minogue brings to the IAB her 20 years of experience from diverse roles in Australia and overseas.  Libby also is on the Board of Tennis Australia.

Says Minogue: “I am looking forward to getting into the exciting and important initiatives that will take place in the coming year. There is a vast and deep pool of talent and experience in and around the IAB. Its board, staff, member base and extensive industry network, both here and overseas, are perfectly positioned to tackle the challenges the industry faces and move us forward, and it’s good to be a part of that momentum.”

The fourth woman of nine appointed board members, Minogue and the other board members will help steer the IAB in new directions in 2017, according to IAB CEO Vijay Solanki.

Says Solanki: “Libby is an awesome addition to the board. Her strong commercial knowledge and leadership in digital is already proving invaluable to the IAB.”

Prior to joining the REA Group, Minogue was the national director of integration and content partnerships at MCN, responsible for the strategy, management and implementation of integrated media sales across multiple screens, brands and platforms. She also has also worked with Fox Cable Sports Networks in the U.S.