Sarah Bailey joins creative projects company Mr Smith in the role of partner/business director

South Melbourne-based creative projects company Mr Smith has welcomed Sarah Bailey as partner/business director, working alongside creative partners Craig MacLean and Brendon Guthrie.

Bailey joins Mr Smith after fifteen years in advertising, primarily at the Melbourne offices of DDB and Ogilvy and just before the local and international publication of her first novel, psychological thriller The Dark Lake.

According to Bailey, the offer to partner with a project focused creative business couldn’t have come at a better time.

Says Bailey: “The collaboration economy has arrived, and Mr Smith is a great example of what creative and business minds can achieve when they work together and keep things simple.

“In fact, that’s Mr Smith in a nutshell – the company’s ‘make it happen’ philosophy means everyone is multi-skilled, hands-on and interested in getting ideas out of their heads and into the world, regardless of size, scope or budget.

“It’s an exciting place to be.”

According to MacLean, Bailey’s combination of sharp business management skills and a keen creative sense made her the right partner at the right time for Mr Smith.

“Brendon and I have enjoyed collaborating with some inspiring people and businesses over the last 18 months, which is why we’re passionate about making sure that as Mr Smith grows, the creative spark that makes it so satisfying stays alive.”

Guthrie agrees: “Back in our DDB days, Sarah and I used to talk about an ideal world where there’d be a lot less standing between the people who come up with ideas and those who need them.

“Now we’re actually living in that business model, I’m looking forward to seeing just how well we can make it work.”

Mr Smith has recently completed projects for Peters Ice Cream, Milo, Ford, Priceline and Swinburne Online amongst others and has several original projects in the works for 2017.

Says MacLean: “It’s been a big 12 months for Mr Smith and the future is bright.

“Our vision has always been to build a business around creation and craft and it’s satisfying to watch that really start to come to life.”