Sydney PR agency Tailor Maid Communications launches new social, content and digital arm

In its eleventh year of trading, Sydney based PR agency, Tailor Maid Communications (TMC) has announced the expansion of the agency introducing a dedicated digital marketing, social and content division.

The appointment of the new department takes the TMC staff numbers to 16, with further growth and expansion projected within the year across the company.

Says Sally Brown (pictured above, left, with fellow director Chrissy Biasotto), director, TMC: “It is imperative for the agency to adapt with the times and not be left behind. Digital is no longer an add-on to a PR campaign, but must be at its core.

“With the launch of our new division TMC are able to offer a 360-degree collaborative and complimentary approach.”

The social and digital department launches with a mix of fashion and beauty brands including Lee Jeans, Paula’s Choice, The Jojoba Company and Ocinium.

Says Ashleigh Atkinson, head of digital, TMC: “We work closely with the PR team to develop and execute an integrated PR and Digital marketing strategy to maximize engagement, national coverage and talkability around the brands traditional marketing campaign.

“We work with brands to create dynamic strategies building their online communities and taking their online platforms beyond likes and follows into the business objective of sales.”

The content team is revolutionary developing relevant content, bespoke for brands on an on-going basis in the form of imagery, illustration, graphic design, video, animation, GIF’s and more; bringing these strategies to life.

“Supported with traditional digital marketing techniques such as UX, display marketing, SEO and email campaign management to ensure a seamless approach is taken with all brands online presence.”

TMC is a dynamic full-service agency growing to offer public relations, marketing, events services and now digital marketing including social media, content creation and influencer engagement.