The Gunn Report 2016: Colenso BBDO ranked #2 agency in the world, Y&R New Zealand equal #3; Leo Burnett Australia ranked #9; Australia ranked #3 country in the world; BBDO #1 Network

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Thumbnail image for McWhopper_Box-web.jpgThumbnail image for DB Export Brewtroleum infographic-thumb-400x256-187751.jpgColenso BBDO, Auckland has been ranked #2 creative agency in the world in The Gunn Report, just released. Y&R New Zealand were equal 3rd, and Leo Burnett Australia was ranked ninth.

Australia was ranked #3 country in the world while New Zealand ranked 6th place – its highest ranking to date.

Leo Burnett Australia has been ranked in the top 10 globally for the past three years and has been the number one agency in Australia for the past two.

Aussie director Steve Rogers from Revolver was ranked equal #2 director in the world.

For the 11th year in a row, BBDO Worldwide has topped The Gunn Report as the most creative agency network in the world. The Gunn Report is a global index of creative excellence, based on results from the most important global, regional and national award competitions of the year.

 

In addition, for the first time, BBDO was ranked the #1 agency network across all four of The Gunn Report major categories:  Digital, Film, Print and Integrated (All Gunns Blazing).

 

“This is another incredibly impressive performance by the BBDO network,” said Donald Gunn, founder and author of The Gunn Report.  “As the industry has evolved, BBDO has clearly evolved, too, delivering the best creative ideas regardless of form or platform.  And they are receiving contributions from across the globe, so this success is not the result of just one office or one campaign.”  He added, “Winning The Gunn Report for 11 straight years is a truly remarkable display of consistency and excellence.”

Four BBDO agencies were ranked among the top ten individual agencies in the world:  Colenso BBDO, NZ #2; Almap BBDO, Brazil #3; AMV BBDO, London #6; and BBDO New York #8.  No other agency network had more than one.

 

Says Andrew Robertson, President and CEO, BBDO Worldwide: “There is a proven correlation between work that does exceptionally well in award shows and work that works exceptionally well in the marketplace for clients.  So this matters.  It is especially gratifying to be the most awarded network in Digital and Integrated, as well as Film and Print.  And winning overall for the 11th year in a row proves that when we say we are about ‘The Work The Work The Work,’ we mean it.  I am proud of our people and grateful to our clients.”

“It’s very humbling to be recognised as the only Australian creative agency to rank in the top 10 in the world,” says Pete Bosilkovski, CEO Leo Burnett Sydney. “Our ambition is big and bold, to be the most innovative creative solutions company in the world and over the past 3 years, we’ve made the Top 10 – an incredible accomplishment that I’m extremely proud of. To achieve this level of consistency is testament to our unrelenting passion and dedication to creativity and innovation,”

Adds Melinda Geertz, CEO Leo Burnett Melbourne: “This is a wonderful achievement for our agency. It’s a reflection of the talent, commitment and ambition of our amazing people — and, of course, some pretty awesome clients.”

Highlights from the 2016 Gunn Report include:

Most Awarded Campaigns Across All Gunn Report Media 2016

1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)

2 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)

3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

Most Awarded Commercials in the World 2016

1 Loterias y Apuestas del Estado, ‘Justino – Night Shift’, Leo Burnett (Madrid)

2 Currys PC World, ‘Spare The Act – Laptop’, AMV BBDO (London)

3= Harvey Nichols Loyalty App, ‘Shoplifters’, adam&eveDDB (London)

3= John Lewis Home Insurance, ‘Tiny Dancer’, adam&eveDDB (London)

3= Volvo Trucks, ‘Looks Who’s Driving Feat. 4-yr-old Sophie’, Forsman & Bodenfors (Gothenburg)

Most Awarded Print / Out of Home Ads and Campaigns in the World 2016

1 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)

2 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)

3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

Most Awarded Digital Ads in the World 2016

1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)

2 ING, ‘The Next Rembrandt’, J. Walter Thompson (Amsterdam)

3 Lockheed Martin, ‘Field Trip To Mars’, McCann (New York)

Most Awarded All Gunns Blazing in the World 2016

1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)

2= DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

2= REI, ‘#OptOutside’, Venables Bell & Partners (San Francisco)

Most Awarded Agencies in the World 2016

1 adam&eveDDB (London)

2 Colenso BBDO (Auckland)

3= AlmapBBDO (São Paulo)

3= Y&R New Zealand (Auckland)

Most Awarded Networks in the World 2016

1 BBDO

2 McCann

3 Leo Burnett

Most Awarded Countries in the World 2016

1 USA

2 UK

3 Australia

Most Awarded Advertisers in the World 2016

1 Samsung

2 Burger King

3 Volkswagen

Most Awarded Production Companies in the World 2016

1 O Positive Films (New York, Santa Monica)

2 Landia (Buenos Aires, Los Angeles, Madrid)

3 Blink Productions (London)

Most Awarded Directors in the World 2016

1 David Shane (UK)

2= againstallodds (UK)

2= Steve Rogers (USA, France, Australia)

Says Emma Wilkie, managing director of The Gunn Report: “The purpose of The Gunn Report is to give an objective overview of the best creative ideas, and who is behind them, based on the results of the most important creative awards from around the world. Overall, we have seen some wonderfully creative ideas shining through in 2016 with brand purpose a strong theme. Whilst previous winners still exhibit their greatness, new stars are rising up the ranks.”

Adds The Gunn Report 2016 guest editor Kate Stanners, Chairwoman and Global Chief Creative Officer of Saatchi & Saatchi, who has contributed her own personal commentary to the report and awards tables: “This is what great work looks like. It never ceases to amaze me how hard it is to make any one of the ideas in this Report. Ideas are fragile; they can collapse at any point. Sometimes an idea is pure and simple, you can feel the power of it from its inception; others have been shaped and crafted into great. It takes passion, tenacity, it takes a team and a great client. None of it is easy, but greatness comes in not giving up.”