Y&R ranks #1 agency in 2016 R3 New Business League; OMD Australia ranks #1 media agency

Y&R has ranked #1 creative agency in the 2016 New Business League table, as published by R3. OMD Australia has ranked #1 media agency.

R3 is the leading independent consultancy focused on tracking agency performance and marketing ROI. R3’s methodology for the New Business League is a compilation of the most recent data supplied by 25 national media agencies monthly.

Y&R has secured new business from Bel Groupe, San Churro and Commonwealth Games landing the agency in number 1 position.

Thanks to new business wins from Coles Group & Target, Emerald Group, Trafalgar, Allergan, Volvo Trucks and Optical Superstores and the retention of clients’ contracts Tabcorp, Frucor and Village Roadshow, OMD ranked at the top of the Australia report for 9 consecutive months in 2016.

Says Aimee Buchanan, CEO OMD Australia: “2016 was an extraordinary year for OMD with significant new business wins and key client retentions. It was a true network performance with each market contributing to our success, I couldn’t be prouder of the teams. We look forward to continuing to evolve our offering, build on this success and more importantly our clients’ success in 2017.”

Says Nathan Young, marketing and business development director, OMD Australia: “18 months ago, we set OMD Australia’s new company ambition which has performance with integrity at its heart. It has made OMD distinctive in how we act and distinctive in what we deliver. It’s incredibly pleasing to see this converts into commercial success.”   

This result comes off the back of a successful eighteen months for OMD Australia – part of OMD global network. OMD Australia received recognition on the local, regional and international awards stages with 18 gongs, including winning 2 Awards at the 2016 MFA Awards, taking home Gold and Silver at the recent Festival of Media Asia-Pacific Awards and winning the Warc 100 ‘World’s Best Marketing Campaign’ Award.

Click here to view the table.