AdFest announces the second round of finalists for 2017; Australia scores 42 shortlisted entries

Park_Pullupsydaisy (1).jpgThe second round of finalists have just been released for AdFest 2017, namely in Branded Content & Entertainment, Direct, Innova, Integrated, Lotus Roots and Promo.

Australia has scored 42 finalists led by McCann Melbourne with 16 finalists, followed by Leo Burnett Sydney with 11, Leo Burnett Melbourne with six, Saatchi & Saatchi Sydney with five, McCann Sydney with two and BWM Dentsu Sydney and Havas Worldwide Australia with one finalist each.

Leo Burnett Sydney led the Australian agency pack in the Branded Content & Entertainment Lotus category with four finalists, followed by McCann Melbourne with three and BWM Dentsu Sydney and Leo Burnett Melbourne with one finalist each.
The Direct Lotus category saw McCann Melbourne lead with six finalists followed closely by Leo Burnett Sydney with five finalists. Leo Burnett Melbourne and Saatchi & Saatchi Sydney scored two finalists and Havas Worldwide Australia scored one.

In the Innova Lotus category McCann Melbourne, Saatchi & Saatchi Sydney and Leo Burnett Melbourne received one shortlist mention each.

McCann Melbourne and Leo Burnett scored one finalist each in the Integrated Lotus category whilst Leo Burnett Sydney was the only Aussie agency to score a finalist in the Lotus Roots category with one.

McCann Melbourne led the Promo Lotus category with five finalists, whilst McCann Sydney, Saatchi & Saatchi Sydney and Leo Burnett Melbourne scored two finalists apiece.

VIEW BRANDED CONTENT & ENTERTAINMENT LOTUS SHORTLIST
VIEW DIRECT LOTUS SHORTLIST
VIEW THE INNOVA LOTUS SHORTLIST
VIEW THE INTEGRATED LOTUS SHORTLIST
VIEW THE LOTUS ROOTS SHORTLIST
VIEW PROMO LOTUS SHORTLIST

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