AIRBAG’s tech spinoff, FGMNT raises $1m and debuts with innovative AR game for Moose Toys

AIRBAG Productions’ newly established tech startup FGMNT, has secured a 3 year licensing deal with Moose Toys to develop a mobile game for their kids collectible range ‘The Grossery Gang’. The Grossery Gang is the ‘gross’ offshoot of the global phenomenon, Shopkins.

The Grossery Game is one of the first to introduce Augmented Reality into its gameplay, allowing the Grossery Gang characters to come to life in any location – the bedroom, the playground or even the kitchen table. It’s available on both iOS and Android.

FGMNT is a sister company to AIRBAG Productions, the brains behind the tech of campaigns such as TAC’s ‘Meet Graham’ (Clemenger BBDO Melbourne), MIFF’s ‘Emotional Trailers’ (McCann Melbourne), and University of Melbourne’s ‘Made Possible by Melbourne’ outdoor public art exhibits (McCann Melbourne).

FGMNT was established to fill the growing niche of technical product development in the Virtual and Augmented Reality spaces.

Says Adrian Bosich, managing partner, AIRBAG: “AIRBAG is focussed on advertising production services, and we created FGMNT to bring our internationally award-winning thinking to the development of products.”

Says Nick Wright, co-founder, AIRBAG and CEO, FGMNT: “In a short period of time we’ve seen the VR and AR space explode. We’re focussed on creating useful and engaging products that create lasting value for our clients and user base. We come from a creative background, so our team knows how to engage an audience in this emerging space.”

FGMNT’s technical pedigree and ownership of valuable IP, led to a rapid seed funding raise of $1 million in 3 months. With this injection of capital, The Grossery Game was launched and is the first in a slate of exciting products in the pipeline.

FGMNT is a technology company born from creative principles. It sees past the gimmicks of technology, and strives to create user experiences that have practical applications.

Says Max Piantoni, head of creative technologies, FGMNT: “For software to be successful in this new space it needs a new approach. VR and AR is more expressive than traditional computer interfaces in both the way it’s developed and the way it’s experienced. It’s our deep understanding of the technology, combined with our commercial background that gives us a unique perspective on product development.”

To discuss interesting tech projects, contact commercial director Jamie Daou – jamie@fgmnt.tech

Website – www.fgmnt.tech.