ALDI’s new MiniRoos campaign via BMF Sydney celebrates kids’ insatiable hunger to play football

Kids are full of passion, energy and ingenuity; they won’t let anything stop them playing. Whether it’s a lost ball, burst ball or no ball; dinnertime, bedtime, bad light, even the neighbour’s dog – they’ll find a way to play on.

To fuel their fire for the game, ALDI has launched its sponsorship of the MiniRoos – FFA’s grassroots junior football program – with a TV, outdoor, radio, online, catalogue and POS campaign.

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The ALDI MiniRoos program is open to 4- to 11-year-olds of all abilities and introduces the sport to kids using short, fun-packed sessions. It focuses on learning new skills, being active and making life-long friends.

Says Alex Derwin, CD, BMF: “You can tell from the footage how much these kids genuinely love football. They wanted to run, kick and tackle anything that moved, so our biggest challenge was keeping up.

“Richard and Pete did a brilliant job of catching the kids in the moment and translating their energy onto the screen. We’re excited to kick off ALDI’s first major sponsorship in such lively fashion.”

Says a spokesperson from ALDI: “Our commitment to growing the MiniRoos extends both on and off the field. We aim to inspire healthy eating and demonstrate ALDI’s commitment to the Australian community.”

Agency: BMF

Music and Sound Production: Rumble Studios