Bestads Six of the Best reviewed by Rodrigo Butori, VP and ECD, the community, Miami
March 7 2017, 12:46 pm | | 1 Comment
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Rodrigo Butori, vice president and executive creative director, the community, Miami.
Winner – #Equallove by Sydney Gay and Lesbian Mardi Gras. Quick: point the differences between this #Equallove ad and the Coca Cola Pool Boy one. Hmmm… Let me see… One uses a LGBT friendly message to sell sugary drinks, the other sells equality. READ MORE…
1 Comment
That’s the difference isn’t it… just because you make a successful LGBT promo, doesn’t mean you can sell soft drink. It’s apples and oranges. It’s popular because of the political climate, and any director, even a robot, presented with this concept would have the same result.