DB Breweries launches TV campaign for DB Export Beer Bottle Sand via Colenso BBDO

Screen Shot 2017-03-29 at 10.04.31 am.jpgDB Breweries has launched a new TVC via Colenso BBDO Auckland, to accompany its DB Export 'DB Export Beer Bottle Sand' project.

The world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world's beaches are retreating. So DB Breweries and Colenso BBDO Auckland built a fleet of machines that turn empty bottles of DB Export into a sand substitute.

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Screen Shot 2017-03-29 at 10.07.11 am.jpgDB Export Beer Bottle Sand is then supplied to construction companies, manufacturers and anyone else who needs it, reducing the country's dependence on beach-derived sand. Now, to save their beaches, New Zealanders just have to empty a bottle of DB Export. Drink DB Export. Save the entire world.

Client: DB Breweries
Creative Agency: Colenso BBDO
Production Company: FINCH
Media Agency: PHD
PR Agency: Spark PR & Activate
Shopper Marketing Agency: Raydar
Digital Agency: Union Digital

3 Comments

HJ said:

Hmmmmmmmmmmmmmmmmmmmmmm.

Bill said:


The world's 'running out of sand' eh?

They can always have some of ours.

Australia's got 7.692 million kmĀ² of the stuff.

But if the Kiwis want to sunbathe on broken glass, let 'em at it.

Aussies are said:

Just jealous.

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