DB Breweries launches TV campaign for DB Export Beer Bottle Sand via Colenso BBDO

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Screen Shot 2017-03-29 at 10.04.31 am.jpgDB Breweries has launched a new TVC via Colenso BBDO Auckland, to accompany its DB Export ‘DB Export Beer Bottle Sand’ project.

The world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world’s beaches are retreating. So DB Breweries and Colenso BBDO Auckland built a fleet of machines that turn empty bottles of DB Export into a sand substitute.

Screen Shot 2017-03-29 at 10.07.11 am.jpgDB Export Beer Bottle Sand is then supplied to construction companies, manufacturers and anyone else who needs it, reducing the country’s dependence on beach-derived sand. Now, to save their beaches, New Zealanders just have to empty a bottle of DB Export. Drink DB Export. Save the entire world.

Client: DB Breweries

Creative Agency: Colenso BBDO

Production Company: FINCH

Media Agency: PHD

PR Agency: Spark PR & Activate

Shopper Marketing Agency: Raydar

Digital Agency: Union Digital