Grace Worldwide appoints United Yeah as new creative agency, following a competitive pitch

After a competitive closed-door pitch, Grace Worldwide has today announced that United Yeah has been appointed as its new creative agency.

The Grace Worldwide story begins in 1884 with Joseph N. and Albert E. Grace, two brothers who started a small retail shop in downtown Sydney. The business was then known as Grace Bros. Today, the business is Australasia’s largest records management, storage and removals company. 

Says Steven Brown, managing director, Grace Worldwide: “Grace is a legacy brand, and a name which has been in the hearts and minds of Australians for over 100 years.  With that in mind, we needed to find an agency who could respect our history, whilst also providing us with the ability to creatively tell our story to the next generation of Grace customers.  We’re excited to embark on this journey with the United Yeah team.”

The agency will be tasked with helping the 106 year old business speak to a future generation of customers across home, corporate and commercial services which will begin with a global rebrand of the company, set to launch in 2017.

Says James Anderson, co-founder, United Yeah: “To be able to tell the story of one of Australia’s oldest brands is a once in a lifetime opportunity. We’re extremely excited about kicking off this collaboration with Grace and their entire team.”

Says Dan Godkin, co-founder, United Yeah: “Working in partnership with Grace’s leadership to shape the company’s future is an incredible privilege. The dynamics of extending the brand into new and emerging markets is just as exciting as building the internal culture to deliver customer-centric services. Together, I look forward to what we bring to Grace’s customers and the overall market soon.”