IKEA continues to celebrate ‘the everyday’ with new Autumn campaign via The Monkeys, Sydney
Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its new Autumn campaign via The Monkeys, under the brand platform, ‘The Best Day is the Everyday’ to encourage customers into stores this season.
Directed by Jonny & Will at Blinkink, the campaign is narrated by Swedish actress Lena Endre. It will broadcast across TV, cinema and online and will be supported by IKEA owned channels.
Says Scott Nowell, co-founder and chief creative officer, The Monkeys: “Helping Australians rediscover the happiness in everyday life at home, the latest campaign for IKEA introduces a host of new colourful characters who tell the story around the distinctive IKEA products in an energetic and memorable way.”
Says Kristin Bengtsson, national marketing manager, IKEA Australia: “Bringing a sense of warmth to this season’s IKEA campaign, the spot features a set of endearing yet playful product heroes that encourage us to reconsider how we celebrate the happiness to be had in the everyday, inspiring us to be more conscious and look at the familiar differently.”
Client: IKEA Australia
National Marketing Manager: Kristin Bengtsson
National External Communications & Media Manager: Peter Moore
Marketing Communications Specialist: Joanna Roberts
Interior Design Leader: Christine Gough
Interior Design Leader: Melissa McInnes
Agency: The Monkeys
Chief Creative Officer: Scott Nowell
Creative Director: Barb Humphries
Senior Copywriters: Tim Pashen & James Harvey
Group Content Director: Humphrey Taylor
Senior Content Director: Kelly Howard
Senior Content Manager: Lauren Shelley
Head of Planning: Michael Hogg
Planner: Charlotte Marshall
Head of TV: Thea Carone
Senior Producer: Penny Brown
Media Agency: Mindshare
Production House: Blink Ink & FINCH
Director: Jonny & Will
Executive Producer: Bart Yates & Corey Esse
Producer: Kev Harwood
Line Producer: Marge McInnes
Production Manager: Daisy Bray
Storyboard Artist: Jamie Coe
Model Maker/Puppeteer: Alexander Berchert
Set/Layout Design: Arthur de Borman
DOP: Lachlan Milne
Puppeteers: Jonny & Will and Alexander Berchert
Edit House: The Editors
Senior Producer: Daniel Fry
Editor: Ryan Boucher
VFX: Finch Post
VFX Producer: Hazel Gibson
Head of VFX: Andy Timms
On-Set VFX Supervisor: Quade Biddle
VFX Artist: Jonte Wendt
Grade: Tristan La Fontaine
Sound House: Song Zu
Sound Designer: Abby Sie
Music Composition: Ramesh Sathiah
Executive Producer: Katrina Aquilia
Music Licensing: Level Two
Track: Boyfriend, Confidence Man
5 Comments
well, it certainly feels european.
Saw this on air this moring and loved it, as did my kids. Great job.
The Ludde’s expressions! Nice one.
Rugs, darling.
They come from rugs.
Beautifully crafted and wonderfully charming. A retail ad that puts product and price front and centre without losing it’s delicate tone – takes some doing. Lovely.