Instant Scratch-Its and News Corp deliver extra thrill with new promotion via GPY&R Brisbane
Instant Scratch-Its and News Corp have teamed up for a new four-week promotion aimed at providing Queensland and South Australian customers with an extra thrill and the chance to win thousands of dollars’ worth of travel.
The Holiday Giveaway Promotion and campaign developed by GPY&R Brisbane, will run from 5 March to 1 April 2017 and gives customers the chance to win one of four $5,000 travel vouchers, and one $20,000 travel voucher.
As part of the promotion, customers will receive a special promotion scratch card when they buy both a participating newspaper and Instant Scratch-Its Crossword at their local lottery outlet. To enter, they simply enter their details, the unique scratch card code and Instant Scratch-Its Crossword SYS Code into the microsite www.holidaygiveaway.thelott.com.
News Corp mastheads participating in the promotion include The Advertiser and The Sunday Mail in South Australia, and The Courier-Mail, Sunday Mail, Cairns Post, Townsville Bulletin and Gold Coast Bulletin.
Instant Scratch-Its brand portfolio manager Nada McNamara said the promotion had been designed to give regular readers and customers an extra thrill in their day.
Says McNamara: “We know that newspapers and Instant Scratch-Its are among the most popular newsagency purchases and are often bought together, so it made sense to team up and offer our customers the chance to win something special.
“It’s also a fun way to attract new newspaper readers and new Instant Scratch-Its customers by offering a prize, and continuing to encourage people to visit our vast network of Instant Scratch-Its retail outlets.
“Each week during the promotion, we’ll draw a winner of a $5,000 Allure Travel voucher from the pool of that week’s entries, while all entries across the four weeks will be in the running to win a $20,000 Allure Travel voucher, drawn at the end of the promotion.”
In 2016, about 150 Australians won more than $15 million in Instant Scratch-It top prizes.
9 Comments
Wow… I’ve never seen this type of thing before. Game changer!
What, i can scratch a card, and Win, and WIN a holiday, no less???? Fucking ripper, I’m so glad my coma wore off, because this here my friends, is the future of marketing.
……Oh, what was that? This type of marketing has been happening for the last 20 or so years?!??!
Fuck me, why did I wake up?
Obviously Cannes is coming up.
I just got an extra thrill.
Gambling never felt so good!
If I hadn’t of scratched it already four times today, that ad definitely would have scratched my itch.
The way the type is on that slant is really fresh. It must have taken a lot of art direction skill to get it like that. And towel selection makes the ad for me. Good to see Brisbane leading the charge.
so the only problem is the address doesn’t work so theres no point.
hmmm… agreed so far the address does not work.. useless… and fraudulent competition.. who to complain to ..the ACCC??