KFC tells a tale of two mates and a creepy cat for the new Original Recipe Stacker Burger via Ogilvy

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Screen Shot 2017-03-23 at 6.42.54 am.jpgTwo mates and a creepy cat vie for KFC’s new Original Recipe Stacker Burger in a humorous new campaign launched this week by Ogilvy Sydney.

Running for the next four weeks, the campaign aims to remind KFC lovers that the new special release burger (which combines two KFC fan favourites – the Original Recipe Burger and the ‘Stacker’ concept) is simply “The Chicken You Love, In a Bun”.

Says Shaun Branagan, group creative director, Ogilvy Sydney: “When everyone – even the creepy cat next door- wants to get their paws on a KFC Original Stacker, then things go from good to bad to ugly.”

KFC burger 2 (1).jpgBranagan said the film features two mates devouring their burgers in their living room, who then notice a cat from across the road get closer and closer, before eventually landing on one of the mates’ laps looking longingly up at the burger.  How did he get KFC burger 3 (1).jpgthere?  “No-one knows……..” said Branagan.

Outdoor Posters and digital placements will also provide the perfect opportunity to show the Original Recipe Stacker in all its delicious glory, also utilising with the campaign position of “The Chicken You Love, In a Bun”.

Says Annabel Fribence, marketing director, individual meals: “This campaign is all about desire and crave.  Original Recipe is our signature finger lickin good chicken. With two stacked Original Recipe fillets we had no choice but to celebrate the undeniable desire this burger elicits.  No one, man, woman or cat can escape it.” 

KFC:

Annabel Fribence – Marketing Director, Individual Meals

Ashley Hughes – Marketing Manager, Individual Meals

 

Creative: Ogilvy Sydney

Production: Ogilvy X

Director – Josh Logue

Sound – Electric Sheep

Head of Broadcast – Rob Spencer

Supervising Producer – Josh Jenkins

Senior Agency Producer – Peter Hackforth

 

Group Creative Director:  Shaun Branagan

Copywriter: Joshua Parmenter

Art Director: Seamus Fagan

 

Group Account Director: Katie Dally

Account Director: Jess Farahar

Account Manager: Bridget Yeates

 

Deputy Head of Strategy – Ryan O’Connell

Senior Strategist – Katharina Vassar

 

Lead Social Strategist: Jennifer Ngai

Digital Producer: Oriane Veron

Senior Production Manager: Paul Baron

Junior Digital Production Manager:  Alex Chapman

 

Media: Mediacom