Magnum Opus re-brands as MOP; expands creative team to include new CD Pat Langton

CB Exclusive – Well-known Melbourne strategic marketing and advertising agency Magnum Opus has added to its team, and rebranded to become Magnum Opus Partners (MOP).

After more than 30 years, founder and executive creative director Mike Allen identified an opportunity to expand the skill base and services of the agency, to take its creative and strategic outputs to another level, building new capabilities.

Joining the already strong creative talent at MOP, is new creative director Pat Langton (below), who recently returned from a highly successful time in London, where he won a Silver Lion at Cannes, two Silver and a Bronze award at the Clios in New York.

New managing director Erin Lightfoot, brings strong strategic marketing, planning and business management strengths to the business. She has operated her own strategic marketing business for over ten years and also enjoyed a highly successful career in Victoria’s tourism and events industry.

Taking on the role of director of creative strategy, Stephen Yolland brings a wealth of strategic analysis and campaign planning, and has been the recipient of many national and international copywriting and advertising effectiveness awards.

As the industry continues to evolve at a rapid rate, MOP is structured to respond quickly and strategically to our clients short and long term advertising, creative and marketing needs.

Says Allen: “The new positioning statement “Results. Nothing Less.” is very deliberate and drives our team and our culture. We have always been a results-focused agency, and we excel at delivering creative ideas backed by strategy insight and data, to achieve real and measurable results for our clients.

“We educate and inspire brands about their consumers, and bring them to life on platforms that make the most sense. I’m excited about the new appointments, which all give MOP strong fresh talent that adds real value for our clients and our business, and we are already seeing very positive results.”