MediaCom and Mission Foods secures a new partnership with production company HSquared
MediaCom Beyond Advertising, (MBA), MediaCom’s specialist division has secured a partnership with production company, HSquared to integrate Mission Foods into a series of cooking programs scheduled throughout 2017.
By creating an Australian first production optimisation deal with H2, this partnership will see full integration into TV and digital broadcast properties within Network 10 programmes including Good Chef, Bad Chef and Everyday Gourmet.
Working in partnership with HSquared’s production team, 200+ pieces of original of content (broadcast content, bespoke content, digital activity) will be created using their bespoke studio kitchen on non-TV filming days via one supplier.
Mission Foods content will be designed specifically for platforms including Facebook, YouTube and Instagram, presenting audiences with useful, entertaining, culturally relevant snackable and sharable entertainment.
Says Maria Mitropoulos VP marketing, Mission Foods Asia & Oceania: “This is an important relationship for Mission Foods and we’re very proud of this association. Not only are we integrating our brand in some of the best cooking programs on broadcast television, we are also receiving a comprehensive through the line content strategy for social channels delivering an exceptional ROI. The MBA team have been integral in making this partnership happen and the fact we are receiving all of this through a single supplier is just brilliant.”
Says Gemma Hunter, global ECD and head of MBA Australia: “Video, whether that be on broadcast TV or for social, is an integral element of the Mission Foods content strategy. It helps demonstrate the versatility and depth of the product range and shows just how practical and delicious Mission Food’s products really are.
At MediaCom we are always seeking production optimization. We pride ourselves in being able to provide bespoke solutions for clients that deliver high quality content and engagement with budget effectiveness and a nimble approach. This partnership allows us to deliver a year long content plan that ticks every box for Mission Foods and their audiences.”
Says Jason Jenkins, director at HSquared: “The partnership between Mission Foods and HSquared is innovative and exciting. We will be producing a steady stream of quality short form content for Mission Foods own audiences without the hefty price tag. We have developed an extremely effective model with MediaCom Beyond Advertising and Mission Foods that allows us to be adept in shooting their content requirements with a rapid turnaround.”
An existing client of MediaCom’s, MBA have managed Mission Foods’ entire content strategy and have gone from strength to strength setting up their Facebook page, to managing and producing a suite of social content, producing events and managing influencers.