Mental health organisation beyondblue appoints Clemenger Melbourne and TBWA\Melbourne

bb-logo-thumbnail-115x69p.jpgWorld-leading mental health organisation beyondblue has appointed TBWA\Melbourne and Clemenger BBDO Melbourne to its creative agency roster following a competitive pitch.

Working in partnership with beyondblue, both agencies will be responsible for developing integrated campaigns that hold true to the organisation's vision of helping all Australians achieve their best mental health possible.
Says Nadean Weller, acting general manager, marketing and communications, beyondblue: "beyondblue is delighted to have both Clemenger BBDO and TBWA\Melbourne as part of its creative services panel. Anxiety, depression and suicide impact the lives of all people in Australia. We look forward to working with both agencies to create cutting-edge behaviour change campaigns that will make a significance difference to people's lives."

In a joint statement Mike Napolitano, managing director, TBWA\Melbourne and Paul McMillan, managing director, Clemenger BBDO Melbourne said: "Mental health is a significant issue for society today, with three million Australians currently experiencing anxiety or depression. We're both proud to be working with beyondblue and look forward to bringing some innovative and disruptive thinking to the table to help drive-forward their next chapter of positive change within the community."

beyondblue is the largest mental health organisation in the country. Since its inception in 2000 it has been dedicated to improving the lives of people, families and communities affected by depression, anxiety and at risk of suicide:


Er, what? said:

How is it a 'competitive pitch' when you appoint two people with the exact same jobs to do one job. This literally makes no sense.

Gratuitous said:

Surely one quality agency (of which they both are) for a charitable organization like BB would've been quite sufficient. Ego at work here, I suspect.

Two agencies is mental said:

Schizophrenia much?

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