myPlatesNSW promotes ‘myPlate Maker’ website tool with a new campaign via Custom Creative

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Screen Shot 2017-03-03 at 9.01.02 am.jpgmyPlates has launched a new campaign via Custom Creative, to promote its new ‘myPlate Maker‘ offering.

Even for the die-hard plate enthusiast, coming up with an idea for what to put on a personalised plate can be a real challenge and time consuming. Then, once they do finally find something they want it could be taken, which means its back to the drawing board, or worse, they give up.

The myPlate maker website allows users to either search their preferred plate and see if it’s available or suggest available options and custom formats.

To support the new website offering, myPlates has launched an integrated advertising campaign where viewers witness the journey of two mates helping their friend ‘brainstorm’ number plate ideas.

The campaign consists of TVC, radio and digital and will launch this Sunday, March 5.

Client: myPlates

CEO: Daryl Head

Consumer & Channel Marketing Manager: Zoe Moore

Agency: Custom Creative

Creatives: Steve Schenko, Dustin Lane

Production Company: Post Produktiv

Directors: David Williams, Mikey Hammer

Producers: David Williams, Mikey Hammer

Edit: Post Produktiv

Post Production: Post Produktiv

Audio Production: Post Produktiv

Media Agency: Sutherland Media Services