myPlatesNSW promotes ‘myPlate Maker’ website tool with a new campaign via Custom Creative
myPlates has launched a new campaign via Custom Creative, to promote its new ‘myPlate Maker‘ offering.
Even for the die-hard plate enthusiast, coming up with an idea for what to put on a personalised plate can be a real challenge and time consuming. Then, once they do finally find something they want it could be taken, which means its back to the drawing board, or worse, they give up.
The myPlate maker website allows users to either search their preferred plate and see if it’s available or suggest available options and custom formats.
To support the new website offering, myPlates has launched an integrated advertising campaign where viewers witness the journey of two mates helping their friend ‘brainstorm’ number plate ideas.
The campaign consists of TVC, radio and digital and will launch this Sunday, March 5.
Client: myPlates
CEO: Daryl Head
Consumer & Channel Marketing Manager: Zoe Moore
Agency: Custom Creative
Creatives: Steve Schenko, Dustin Lane
Production Company: Post Produktiv
Directors: David Williams, Mikey Hammer
Producers: David Williams, Mikey Hammer
Edit: Post Produktiv
Post Production: Post Produktiv
Audio Production: Post Produktiv
Media Agency: Sutherland Media Services
2 Comments
A little casting variety could make this slightly less trashy.
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