Nationwide Super debuts new ‘Small Business Super Business’ positioning via The Proverbials

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Nationwide rebrand 1.001.jpegNationwide Super (formerly NSF) has just undergone a major rebrand undertaken by The Proverbials and Sticky. Its new ‘Small Business Super Business’ positioning reflects its focus on providing the Super designed for the workers and owners of small businesses around Australia.

Says Brian Daly, The Proverbials: “None of the other funds really seem to care about the small business sector. They are all either niche industry or big industry players – no-one was looking out for small business – except Nationwide, so we thought it was important to get our message out there.”

The launch includes testimonials from small business owners from a variety of industries from around the country.

Says Craig Wilson, Sticky: “The campaign is predominantly digital based. There will be some TV and print media support, but digital definitely gives us the biggest opportunity for growth.”

The campaign commences on 14 March with creative from The Proverbials, media and digital assets through Sticky, with logo design by DMG, photography by Hannah Rose and video production through Eluminate.

View the newly branded website: https://www.nationwidesuper.com.au/