Panadol celebrates 60 years with new content series ‘Runs in the Family’ via Grey, Sydney
Panadol has been a part of Australian families for over 60 years. And for 60 years it’s been helping Australians get through life’s daily headaches, its highs and lows, to help build relationships that matter. To celebrate the last 60 years, Panadol and Grey Sydney have launched a content series called Runs in the Family.
It focusses on real Aussie families, bringing them to life via candid films, as they reflect and laugh at life’s little headaches, while reviewing some of the different experiences each generation has contributed.
Says Chad Mackenzie, ECD, Grey Sydney: “These are conversations everyone can relate to. When it comes to families, things change, but some things always stay the same. A lot of what the families talk about in these films are as relevant now as they were 60 years ago.”
Says Brad Cook, area head of marketing – pain management, Panadol: “This campaign is an opportunity for us to share and celebrate this milestone with Australian consumers.
The campaign has been viewed by over 8.3 million Aussies to date and is running across Panadol’s online and social platforms.
Panadol:
Area Head of Marketing – Pain Management: Brad Cook
Marketing Manager: Annalee Combis
Digital Marketing Manager: Marcos Regalo
Marketing Executive: Andrew Pagonis
Grey:
Executive Creative Director: Chad Mackenzie
Associate Creative Director: Dan Staudinger
Senior Art Director: Alex Newman
Senior Producer: Peter O’Malley
Group Account Director: Monika Vidovic
Account Executive: Jen Yang
Editor: Nick Margerison
Still Productions:
Producer: Chris Hemmings
Director: Rhys Graham
DOP: Campbell Hynam-Smith
Editor/Composer: Still Productions
6 Comments
Surely that’s a better title for an Immodium ad?
Who’s got time in their day to watch this?
I’ve got the runs after watching this.
Honestly, why PR this kind of work?
Runs in the family!
Awesome.
Not as bad as I was expecting.
They at least got engaging families to shoot.