Pandora appoints Carat to manage media strategy across Australia and New Zealand

Pandora, the go-to music source for fans, artists and brands, has today announced the appointment of Carat to manage its media strategy, planning and buying across Australia and New Zealand.

Pandora appointed Carat following a competitive pitch with five agencies. Carat will take over from Bohemia, who has worked with Pandora since 2015.

Says Sally Kiernan, group marketing director ANZ, Pandora: “A key priority for our media agency partner is to devise a strategy and planning approach that fuels our next phase of growth across Australia and New Zealand. Carat is a high calibre agency that demonstrated passion for our brand and business, they’re the right fit to work alongside us as we realise our growth ambitions across these two key markets.”

Says Paul Brooks, chief executive officer, Carat: “There was a great synergy between our two teams from the first time we presented to Pandora, so we’re thrilled to be working with the team to continue building the brand and business and to be part of Pandora’s ambitions in this region.”

Says Kiernan: “We’ve enjoyed some great successes with the team at Bohemia and I want to thank them for their hard work. We wish them well.”