RCG Corporation appoints Columbus to handle and drive data-influenced eCommerce results

Columbus has won the performance media and experience services account for RCG Corporation (RCG) in Australia and New Zealand after a competitive pitch.

RCG is the regional leader in the retail and distribution sector of performance and lifestyle footwear.

The account win encompasses RCG’s paid search, affiliate marketing, prospecting and remarketing and will also support the company’s eCommerce and digital marketing teams on experience projects, primarily SEO.

Says Rebecca Tos, CEO, Columbus: “RCG Corporation is focused on customer strategy, the core currency of our industry and we’re thrilled to partner with them to deliver their ambitious business goals. The win is testament to Columbus’ evolved offering of delivering end-to-end brand experiences through a world class data narrative, and truly understanding the segment of one. RCG will benefit from our expanded value-offering which now covers content, paid social and data.”

The scope of work will cover RCG’s core brands; The Athletes Foot, Platypus, Saucony, CAT, Sperry Top-Sider, Skechers, Merrell, Vans, Timberland and Dr Martens in Australia and New Zealand.

Columbus will deliver and implement tailored data-driven marketing strategies for each brand to elevate their respective positions in the ecommerce market.

Says Mitch McBeath, Columbus general manager of NSW & QLD: “This is an outstanding win for the Columbus brand. RCG hold such prestige within the performance and active lifestyle sector and we’re thrilled to partner with them to deliver their business goals.”

Says Kasie Heathcote, general manager of ecommerce, RCG Corporation: “The Columbus team have shown themselves to be leaders in the field of performance marketing and we are extremely excited to commence working with them this month. Their commitment to the process to date has been impressive and we look forward to seeing the impact of their strategy on our business in the coming months.”