Spirit Telecom positions itself as an exciting alternative to other networks in new spot via MOP
Recently ASX-listed telco, Spirit Telecom, has released its newest marketing campaign via Magnum Opus Partners (MOP), designed to offer internet users a viable and exciting alternative to other networks, such as the NBN.
Spirit have been judged Australia’s Fastest Overall Internet Service Provider (Source: PC Mag 2015) via their unique fibre offering which provides super-fast download speeds, and unlimited symmetrical speeds of 400/400 Mbps for domestic customers, which should virtually eliminate any lag or delay when watching or listening to media on the internet.
Spirit’s niche-market business model is based on direct fibre internet to apartment and commercial buildings across Australia. Its new TV/cinema spot is a very targeted commercial – being shown first in cinemas across the Gold Coast, close to the buildings in which Spirit fibre has been or is being installed.
The new Spirit commercial is based on a bigger national campaign around the line ‘Think Again’, challenging what consumers think they know about internet speeds in Australia.
Says Erin Lightfood, MD, MOP: “Spirit fibre internet is simply fantastic. That’s why “Think Again” is the perfect call to action for potential new customers – we simply want to challenge them to enquire, now something new is on offer. Matched to exciting new images and sound, we are confident that those who need to know that Spirit is an option for them will get the message. Fast.”
Says Mike Allen, ECD, MOP: “This is just the first of a suite of new campaigns which we are delighted to be announcing in the next few weeks. They will all be prime examples of our new “results focused” agency mantra that we have adopted following our recent re- branding – “Results. Nothing less.” We are confident this new campaign will produce measurable, incremental sales uplift for Spirit, as well as positioning the brand with great clarity in the public’s mind, for the next stage of their company’s growth.”
The TVC will be supported with carefully sited outdoor billboards.
Executive Creative Director: Mike Allen
Creative Director: Pat Langton
Copywriter: Stephen Yolland
Production: Hase Productions