Swisse Wellness launches ‘Power Your Passion’ campaign with Scuderia Ferrari via Noisy Beast

In Ferrari’s home town of Maranello (Italy) on Friday 24th February, Scuderia Ferrari officially unveiled the SF70H, its new Formula 1 2017 car for the upcoming season. The livery features for the first time the Swisse Wellness brand, as an official supplier to Scuderia Ferrari.

To celebrate the partnership, Swisse Wellness will roll out a full-scale communications and marketing strategy leveraging the partnership across Australia, China, USA and New Zealand.

Titled ‘Power Your Passion’ the new campaign via agency Noisy Beast and production company Collider, highlights the shared passion and commitment the two global brands have to creating world-class products.

VIEW THE SPOT

The TVCs were shot in Ferrari’s hometown of Maranello last month.

The 60sec TVC, and 4x 30sec TVCs will launch today on Network Ten and will run throughout this weekend’s coverage of the Australian Grand Prix, which Swisse is also a partner of. The new campaign will also air during Australian broadcasts of the International Grand Prix’s throughout 2017.

Says Oliver Horn, managing director, Swisse Wellness: “This partnership with Scuderia Ferrari is another transformational ingredient in Swisse’s global marketing strategy and will support our growth and expansion into new markets, raising awareness with consumers worldwide.

“This partnership celebrates the values that make Swisse Wellness so successful; pure passion, a devoted team committed to seeking the best ingredients to engineer a world class product and drive to achieve our mission of making billions of people around the world healthier and happier.

“We are delighted to be partnering with Scuderia Ferrari, the most successful Formula One team in history. We are also delighted to be launching the partnership in Melbourne, the home of Swisse’s global head office. It’s a great celebration for the brand and recognition for our wonderful team.”

To celebrate the global launch, Swisse Wellness will be trackside with an onsite activation in F1 Central at the upcoming Australian Grand Prix in Melbourne Australia in March 2017. The brand will then move from Melbourne to Shanghai to launch the partnership in China in early April.

Agency: Noisy Beast

Sound engineer: Rodney Lowe, Production Alley