The M Agency hires entertainment heavyweight Marcus Seal to lead expansion into Melbourne

Independent full-service marketing and advertising agency, The M Agency, has hired one of the entertainment and arts industries’ most highly respected executives, Marcus Seal (left), to lead its growth nationally and the development of the business in Melbourne.

As head of marketing and business development, Seal will be responsible for the agency’s growth strategy. He will also be pivotal in ensuring the agency retains its market leadership position and continues to shape the way that entertainment is marketed in Australia and New Zealand.

Says Emma Triggs (above, right), founder and managing director, The M Agency: “This hire and our expansion into the Melbourne market, shows our commitment to the further growth of The M Agency since we rebranded in July last year.

“We’re delighted to have Marcus on board. He was a client of the agency for more than 15 years, so he knows first-hand what we do and what sets us apart from our competitors.

Says Seal: “I am proud to be part of a team where I am 100 per cent confident that the service I represent is the best in the market.

“Leading the expansion of The M Agency into Melbourne is a fantastic opportunity as I know first-hand what we do is unique and valuable.

“Marcus’ world-class skills, knowledge and industry experience bring so much value to the business. His expertise and connections in the entertainment and arts categories make him the perfect partner to support our proposition and clients, and accelerate further growth.”

Triggs said establishing a Melbourne office was a big goal for the agency given the city’s importance in the arts and entertainment industries: “We already have some amazing Melbourne-based clients, so we wanted to have a day-to-day office presence in the city in which they operate.”