The Sweetshop appoints Loren Bradley in executive producer role based in Sydney

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LOREN_v03 (1).jpgThe Sweetshop has announced that Loren Bradley (left) has joined its Sydney office as executive producer. Having worked across a range of organisations that specialise in advertising, film and television, Bradley brings a decade’s worth of trans-Tasman agency experience and a strong understanding of the changing needs of agencies and production.

Says Wilf Sweetland (right), managing partner at The Sweetshop: “I am thrilled Loren has chosen to join The Sweetshop. She comes very highly recommended by agencies, has an outstanding reputation as a problem solver and as a balanced and unflappable producer. Her production and attention to detail is of the highest level, as is her commitment to craft and this will be of the greatest asset to the company and our roster of directors. I couldn’t be happier about the appointment.”

Over the last five years, The Sweetshop has continued to add new directors to its roster, both locally and internationally. Bradley’s appointment, along side Melbourne-based executive producer Edward Pontifex (above, centre), is a further measure to manage this expansion and increased demand, continuing to ensure the highest quality and service when bringing ideas to life for all clients.

Says Bradley: “I thrive on working in a fast-paced creative environment and being part of a strong and motivated team. I love bringing together the right combination of people to bring ideas to life and I like to work with directors, designers, developers and art makers to push boundaries and assist in their journey in creating something groundbreaking and unique. The Sweetshop ticks all these boxes and I’m hugely excited about working with the team and helping to develop their talented roster of directors.”

To contact Loren Bradley, reach her at loren@thesweetshop.tv.