Vision Australia picks DPR&Co as new creative agency following a competitive three-way pitch

After a three-way pitch to the nation’s leading not-for-profit provider of blind and low vision services, Vision Australia has chosen DPR&Co as its creative agency.

Vision Australia chief marketing officer, Megan McAlpine, said the quality of the DPR&Co approach had been the deciding factor in the appointment.

Says McAlpine: “We think the DPR&Co team’s understanding of our business and the importance of our relationship to so many Australians with blindness and low vision will underpin a successful relationship. Importantly, they were able to demonstrate a strategic and creative solution while aligning to our collaborative work culture.”

DPR&Co agency principal, Philip Huzzard, described his team’s regard for the work of Vision Australia as being ‘a powerful motivating force – a purpose beyond profit.

Says Huzzard: “We’re thrilled to be the creative agency of record for an organisation that does amazing work. We’re also finding that more and more clients want to be able to de-risk integrated creative ideas that drive demonstrable results. Our team was able to give the Vision Australia team the confidence it needed.”

DPR&Co will focus on both digital and offline channels and will involve a number of facets of the Vision Australia business.