VOSS Water picks Magnum & Co to handle social media and digital following a competitive pitch

VOSS-Website-Header-May-2014-Home.jpgFollowing a competitive pitch, integrated marketing agency Magnum & Co has been named the successful partner for VOSS Water in both Australia and the UK.
The brief for VOSS was an integrated one, with a heavy focus on social media and digital as a means to amplifying the brand personality, while driving through-the-line impact for retail and distribution. It means Magnum & Co will now deliver the creative and digital strategies in two of the brand's most important markets.
Says Aaron Crowther, managing director, Magnum & Co: "We're massively excited about working with VOSS because they are really progressive in their thinking. With them we're confident of delivering not only creative work, but really innovative programs that deliver true impact."
Crowther said working with a super-premium water brand is an amazing way to prove your creative and strategic chops, because it's hotly contested and a largely undifferentiated category.
Says Crowther: "VOSS Water is synonymous with style due to its Norwegian origins, but also because of its distinctive bottle. It's the only water people actually talk about but we're just at the beginning of tapping its potential."
Says Ken Gilbert, chief marketing officer, VOSS Water Group: "We came to Australia with a clear idea on what we were looking for in a partner - an agency with strong strategic, creative, digital and social skills and Magnum & Co exceeded our expectations. It also helped that Magnum could serve VOSS in the UK--another focus market for us. This will facilitate a consistent look and voice while recognising a need for country-centric communications."
Magnum & Co will exclusively partner with VOSS Water in delivering marketing - social media, influencer, content, PR, experiential and paid strategies.
Magnum & Co also works with the likes of Red Bull, Weight Watchers, Harman/Kardon, JBL, 3Mand Under Armour.

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