733 D&AD Pencils awarded – Clemenger BBDO Melbourne ranked #2 agency in the world; Australia ranked #3 country with 56 Pencils

The 55th D&AD Judging Week has come to a close with 733 Pencils  awarded in total, decided by juries made up of over 200 of the world’s top creatives.

Campaign Brief Agency of the Year Clemenger BBDO, Melbourne continues to have a brilliant year, being ranked #2 agency at D&AD with 13 Pencils, contributing considerably to Australia being ranked #3 country this year with 56 Pencils.

Saatchi & Saatchi Sydney scored eight Pencils, all for Toyota ‘LandCruiser Emergency Network’, while Leo Burnett Sydney, Leo Burnett Melbourne and McCann Melbourne won 4 Pencils apiece. 

556 Pencils were awarded on the final day of judging, with juries returning results for: Art Direction (13), Book Design (13); Branded Film Content and Entertainment (25); Branding (45); Digital Design (26); Digital Marketing (30); Direct (32); Film Advertising (49); Film Advertising Crafts (106); Graphic Design (63); Integrated (24); Media (40); Packaging Design (13); Press Advertising (17); Product Design (14); Radio & Audio (12); Spatial Design (18); Writing for Advertising (16).

Top ranking countries by number of Pencils won are: 1st: United States – 180 Pencils; 2nd: United Kingdom – 164 Pencils; 3rd: Australia – 56 Pencils; =4th: France and Germany – 30 Pencils. (Note: Australia has two more Pencils than on the chart opposite as R/GA Sydney won two Pencils but were mistakenly listed under the United States.) 

The top ranking agencies by number of Pencils won are: 1st: Dentsu – 19 Pencils; =2nd: adam&eveDDB and Clemenger BBDO Melbourne – 13 Pencils; 4th: Droga5 – 12 Pencils; =5th: BBDO New York and TBWA\Media Arts Lab – 11 Pencils

All 733 Pencils will appear in the 55th D&AD Annual published later this year. Entrants will have to wait until the Awards Ceremony at Troxy London tomorrow night (Thursday 27 April) to see what kind – Wood, Graphite, Yellow or Black.

There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at seven. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.

Says D&AD CEO Tim Lindsay: “D&AD Festival 2017 is well under way and it is a spectacular explosion of creativity. From today the 26,000 pieces of work that have been entered into the D&AD Professional Awards can be viewed by all, and we would encourage everyone to take in the sheer breadth of creative excellence that is on show this year. We can’t wait to share the winners with you at the Ceremony tomorrow.”