Bonds ambassador Pat Rafter is a shoe in for new socks campaign via Clemenger BBDO, Melbourne

| | 5 Comments

Screen Shot 2017-04-13 at 11.22.06 am.jpgBonds has launched a new campaign via Clemenger BBDO, Melbourne reminding Australians to refresh their sock drawers. Featuring long standing Bonds Ambassador Pat Rafter, the campaign launch film sees Rafter return to the limelight for what he thinks will be his next big Bonds Underwear commercial. The ad takes a humorous turn when Rafter realises his underwear modelling days are over and he’s been relegated to a sock model.

 

Rafter has been the face of Bonds for over ten years and whilst his prior engagement with the brand has seen him front Bonds Underwear and the Bonds Baby Search campaign, this time he toes the line as the face of Bonds socks.

PatSocks.jpgSays Emily Small, head of marketing, Bonds: “Pat has been an ambassador for Bonds for over ten years. He was the natural choice when it came to promoting our comfy socks range and is always up for a laugh.”

 

It’s clear that former Bonds underwear ambassador Rafter was an obvious shoe-in for the Bonds Sock campaign, continuing to win over Aussies with his charm and humour.

 

Hailed as Australia’s favourite sock, Bonds Socks offer cushioned soles to provide extra comfort, a contoured heel for a better fit and Invisi Grip technology so socks always stay in place.

 

Rafter, in the twilight of his modelling career, shows us he is a jock of all trades in the latest campaign for Bonds Socks that launches on TV and social, along with in store and OOH activity.

Bonds

Head of Marketing, Bonds: Emily Small

Marketing Manager, Bonds: Michelle Taylor

Brand Manager, Bonds: Kedda Ghazarian

Clemenger BBDO

Creative Chairman: James McGrath

Creative Directors: Richard Williams & Ant Phillips

Group Managing Director: Simon Lamplough

Account Management: Paige Prettyman, Rebecca Orlandi

Strategic Planner: Michael Derepas

Senior Producer: Lisa Moro

Print Producer: Sharon Adams

Production Company: Guilty

Director: Tony Rogers

Production Producer: Rohan Timlock

DOP: Marin Johnson

Editor (Offline): Tim Parrington

Colourist: CJ Dobson

Online: Sam Coates

Sound Engineer: Paul LeCouteur

Photographer: Chris Budgeon