Bonds ambassador Pat Rafter is a shoe in for new socks campaign via Clemenger BBDO, Melbourne

Screen Shot 2017-04-13 at 11.22.06 am.jpgBonds has launched a new campaign via Clemenger BBDO, Melbourne reminding Australians to refresh their sock drawers. Featuring long standing Bonds Ambassador Pat Rafter, the campaign launch film sees Rafter return to the limelight for what he thinks will be his next big Bonds Underwear commercial. The ad takes a humorous turn when Rafter realises his underwear modelling days are over and he's been relegated to a sock model.
 
Rafter has been the face of Bonds for over ten years and whilst his prior engagement with the brand has seen him front Bonds Underwear and the Bonds Baby Search campaign, this time he toes the line as the face of Bonds socks.

VIEW THE SPOT

View the 15 second spot
View the first behind the scenes film
View the second behind the scenes film
PatSocks.jpgSays Emily Small, head of marketing, Bonds: "Pat has been an ambassador for Bonds for over ten years. He was the natural choice when it came to promoting our comfy socks range and is always up for a laugh."
 
It's clear that former Bonds underwear ambassador Rafter was an obvious shoe-in for the Bonds Sock campaign, continuing to win over Aussies with his charm and humour.
 
Hailed as Australia's favourite sock, Bonds Socks offer cushioned soles to provide extra comfort, a contoured heel for a better fit and Invisi Grip technology so socks always stay in place.
 
Rafter, in the twilight of his modelling career, shows us he is a jock of all trades in the latest campaign for Bonds Socks that launches on TV and social, along with in store and OOH activity.

Bonds
Head of Marketing, Bonds: Emily Small
Marketing Manager, Bonds: Michelle Taylor
Brand Manager, Bonds: Kedda Ghazarian

Clemenger BBDO
Creative Chairman: James McGrath
Creative Directors: Richard Williams & Ant Phillips
Group Managing Director: Simon Lamplough
Account Management: Paige Prettyman, Rebecca Orlandi
Strategic Planner: Michael Derepas
Senior Producer: Lisa Moro
Print Producer: Sharon Adams

Production Company: Guilty
Director: Tony Rogers
Production Producer: Rohan Timlock
DOP: Marin Johnson

Editor (Offline): Tim Parrington
Colourist: CJ Dobson
Online: Sam Coates
Sound Engineer: Paul LeCouteur
Photographer: Chris Budgeon 

5 Comments

yeh... said:

nah...

z said:

boring

Boring what? said:

I thought these were great. Good on Rafter for being able to take the piss out of himself too. Entertaining creative work!

Wasn't this done already with the undies? said:
VERY VERY FUNNY said:

Easily the funniest thing I've ever seen on television.

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