Clemenger BBDO Melbourne named Agency of the Year at APAC Effie Awards; Colenso BBDO Auckland's 'Brewtroleum' takes out Grand Effie

Thumbnail image for GRAHAM-1.jpgSnickers_Hungerithm_3 copy.jpgCampaign Brief's reigning Agency of the Year Clemenger BBDO, Melbourne was crowned Agency of the Year at the annual APAC Effie Awards held last night in Singapore, on the back of multi awarded work for TAC 'Meet Graham', Bonds 'The Boys', Snickers 'Hungerithm' and NAB 'Mini Legends'.

Clems scored four of the 15 Gold Effies awarded on the night, plus two Silvers and five Bronze. 

However, the Grand Effie eluded them, awarded to sister shop Colenso BBDO, Auckland for its DB Breweries 'Brewtroleum' campaign. The campaign also won three Gold Effies and a Silver.

Both offices contributed considerably to BBDO being named Network of the Year. The network took out an amazing 14 out of the 15 Gold Effies awarded on the night. Colenso BBDO won six of the Golds, while Clemenger BBDO Melbourne won four and Clemenger BBDO Sydney won one.
AE2017 AgencyNetworkOfTheYear (1).jpgDB Breweries was awarded the Brand of the Year title while Unilever took out Marketer of the Year. Clemenger BBDO clients Snickers was named runner-up as Brand of the Year and Mars was placed third in Marketer of the Year.

Australia was the most awarded country by far, followed by India and New Zealand.

With competition from some of the best agencies in the region, the Effie award wins continue to highlight the agency's belief in creative excellence driving effectiveness says Clemenger BBDO Melbourne Executive Planning Director, Paul Rees-Jones.

"We know the relationship between creativity and effectiveness has never been more important than in today's hyper competitive environment. We couldn't be prouder, not only of the recognition of the work, but what it took working so closely with each of our clients to achieve this regional recognition. It's very special."

Adds Clemenger BBDO Melbourne CEO, Nick Garrett: "Doing great work that works for your clients is the only thing that matters and being able to do that across five clients and be named the most effective agency in Asia is a huge achievement. I couldn't be prouder of the work, the outcome and the brilliant partnerships we have with our clients.

"The strength of the BBDO network in the region was on display through the wins across its Sydney, Melbourne and New Zealand outposts, and we look forward to continuing to demonstrating the creative spirit of the network in years' to come."

GOLD (Australia)

The Massive Hit
Beverages Non-Alcohol
Frucor Beverages (Australia)
Clemenger BBDO / TKT
Australia 

The Boys
Retail
Pacific Brands
Clemenger BBDO
Australia

Snickers HUNGERITHM
Branded Content
Mars Australia
Clemenger BBDO
Australia

Meet Graham
Media Innovation
Transport Accident Commission
Clemenger BBDO
Australia

The Boys
Social Media Marketing
Pacific Brands
Clemenger BBDO
Australia

SILVER (Australia)

A Natural Silence
Food
Brownes Dairy
Meerkats
Australia

Meet Graham
Government / Institutional
Transport Accident Commission
Clemenger BBDO
Australia

The Boys
Branded Content
Pacific Brands
Clemenger BBDO
Australia

Don't Ignore a Cough
Programmatic
Flordis
Affinity
Australia

Lamb: Saving Australia Day 'Orphans'
Seasonal Marketing
Meat and Livestock Australia
The Monkeys
Australia

This Bike Has MS
Sponsorship & Event Marketing
MS
Grey
Australia

BRONZE (Australia)

Continued Push for an Equal Future
Corporate Reputation / Professional Services
ANZ
TBWA Melbourne
Australia

Mini Legends
Financial Products & Services
National Australia Bank
Clemenger BBDO
Australia

Owning the First Job Trigger
Financial Products & Services
ANZ
TBWA\ Melbourne
Australia

Lamb: Bringing Australians Together
Food
Meat and Livestock Australia
The Monkeys
Australia

Snickers HUNGERITHM
Food
Mars Australia
Clemenger BBDO
Australia

Stop It At The Start
Government / Institutional
Australian Government - DSS
BMF
Australia

Don't Ignore a Cough
Healthcare
Flordis
Affinity
Australia

This Bike Has MS
Healthcare
MS
Grey
Australia

Supermarket Switch Challenge
Retail
ALDI Australia
BMF
Australia

World's First VR Department Store
Retail
eBay Australia and New Zealand
Pulse Communications
Australia

This Bike Has MS
Brand Experience - Services
MS
Grey
Australia

This Bike Has MS
Branded Content
MS
Grey
Australia

Snickers HUNGERITHM
Media Innovation
Mars Australia
Clemenger BBDO
Australia

Continued Push for an Equal Future
Positive Change Social - Brands
ANZ
TBWA\ Melbourne
Australia 

Free Puppies Forever
Positive Change Social - Non-Profit
Vision Australia
McCann
Australia

The Give Registry
Shopper Marketing
Myer
Clemenger BBDO
Australia

Reword
Small Budget-Products
Headspace
Leo Burnett Melbourne
Australia

Mini Legends
Sponsorship & Event Marketing
National Australia Bank
Clemenger BBDO
Australia

13 Comments

Howdog said:

What a joke. How do you win a gold Effie when the road toll increased in Victoria last year.

Astroboy said:

@ Howdog - nice try. Road toll is down 13.3% since this campaign went live.

http://www.tac.vic.gov.au/road-safety/statistics/lives-lost-year-to-date

FanGirl said:

Clemenger Melbourne are miles ahead of their Australian competition right now. Five clients picking up APAC metal says it all.

The most creative and the most effective agency.

Howdog said:

81 in 2015
90 in 2016
11.1111111111111% increase last year Astroboy

yeah but said:

more people clicked on a website so it must be effective.

Stats v Effectiveness said:

Could someone please sort out this discussion?
I'm sure none of us believe advertising is the only factor in reducing a road toll.
Also if we want to get stuck in shouldn't we just look at fatalities resulting from speed related crashes? That's what Meet Graham is about.
Whatever - it's is a great campaign. A good idea.

Astroboy said:

@howdog.

So it was effective then, you know, by reducing the toll by 13.3 % YOY...hence the award.

Well done all involved. In particular Clems Melbourne, who are streaks ahead of any other Agency. Period.

@Astroboy said:

I'm sure the team at Clemenger and their clients at TAC aren't crowing about the road toll. So maybe you shouldn't either.

The work yes, they should be proud of that, but not the road toll.

You're talking about people's lives - award good ideas but leave the road toll out of it - until it gets much closer to zero.

Astroboy said:

@ Howdog.

I wasn't crowing, merely answering your inaccuracies.

Meet Dumb said:

@Astro you needs a calculator

from 81 to 90 is +11% not - 13.3%

Meat Dumberer said:

@Mett Dumb

But what was the increase the year before? If it was originally at 13.3%yoy and they moved the needle to an 11% increase then it's successful.

Pro-baddo said:

There's a lot of reputedly creative agencies doing a lot of pro-bono work to win awards. Hats off to Clemenger for doing the real stuff.

Howdog said:

Hang on.. I'm Howdog not @Astroboy

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