Cummins&Partners, Melbourne promotes Tom Ward to CSO role after Adam Ferrier departure, Katie Firth promoted to client services director

CJTWKF.jpgCummins&Partners has announced a number of changes and promotions across its strategy, client and management teams in its Melbourne office.

Tom Ward (right), who joined C&P in 2015 as managing director, will move into the national chief strategy officer and take control of the 10-strong integrated strategy team. Ward, who replaces former CSO Adam Ferrier, who announced his departure back in March, has nearly 20 years experience across strategy and client service roles, including as head of strategy and insight at GPY&R and leadership roles at Naked Communications, Clemenger BBDO and TBWA London.
Says Ward: "It's been incredibly rewarding and exciting to lead the flagship Melbourne office and drive growth across our integrated services model - , and I'm really excited to go back to my planning roots and focus more closely on continuing to build the best, most integrated strategic offering in Australia."

Ward's move further strengthens the team after the recent addition of Lucy Cochran as strategy lead.

C&P has also promoted Katie Firth (centre) to client services director and the management team, with a growth remit to expand their client engagements and services model. With 12 years experience in advertising, Firth also joined in 2015 after previous client leadership stints with CHE Proximity, TBWA and Publicis.

Says Firth: "I'm thrilled to be working with Tom and CJ on the management team to help build a best-in-class capability for our clients' creative:media needs. C&P is one of the most innovative independent agencies in Australia with an amazing track record, a great bunch of talented people, and I look forward to working with the team to help take the business to the next level."

Chris Jeffares (above, left), CEO at Cummins&Partners, will take on the day-to-day management of the Melbourne-office having also recently hired Dan Ingall as managing director of its Sydney operation, working closely with Tom Martin and Julian Schreiber as co-executive creative directors.

Says Jeffares: "It's always exciting when you can promote from within to drive the agency forward and Tom and Firthy are brilliant operators. They have thrived at the agency because of the diversity of their skills and passion for clients and creativity."

All moves are effective immediately. 


Simon McCrudden said:

Congrats Tom

Naomi said:

Congrats Katie and Tom

WT said:

Go Filthy Firthy

John Linton said:

Congratulations Tom!

Nick C said:

The real question to be asked is why such a great talent left.... no offence to the ad man that isn't anyone replacing the big shoes that have been left.... let's see how they go from here onwards....

The GADfather said:

Well done Firthy

Georgia said:

Congrats Tom and Firthy

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