D&AD Awards day one: Clemenger BBDO Melbourne leads Aussie agency pack with four pencils; Australia ranked #3 country so far
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The first set of D&AD Pencil winners for 2017 have been announced, with Australia off to a flying start with 17 Pencils so far, behind leading countries the USA (38 Pencils) and the UK (33 Pencils).
CB Agency of the Year Clemenger BBDO Melbourne leads the Aussie agency pack with four Pencils – equal third in the world – just behind Dentsu Tokyo with six and Fred & Faris with five Pencils.
Clemenger BBDO, Melbourne’s four Pencils are all for TAC ‘Meet Graham’. Saatchi & Saatchi Sydney has two Pencils so far, both for Toyota ‘LandCruiser Emergency Network’, as does Leo Burnett Melbourne, both for Headspace ‘Reword’.
McCann Melbourne has one Pencil so far for YMCA ‘Playnasium’, as does Marcel Sydney for Tiger Beer ‘Airlink’, TBWA Melbourne for ANZ ‘Pocket Money’, BMF Sydney for Football Federation of Australia ‘You’ve gotta have a team’, BWM Dentsu Sydney for BabyLove ‘Premmie Proud’ and Leo Burnett Sydney for Samsung ‘BrainBAND’.
Entrants will have to wait until the Award Ceremony at Troxy, London this Thursday 27 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.
The total number of Pencils awarded in each category are:
Writing for Design – 6 Pencils
Outdoor – 21 Pencils
Crafts for Design – 24 Pencils
PR – 26 Pencils
Crafts for Advertising – 32 Pencils
Creativity for Good – 33 Pencils
Music Videos – 12 Pencils
Magazine & Newspaper Design – 23 Pencils
All 177 pieces will appear in the 55th D&AD Annual published later this year.
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
Says D&AD President Bruce Duckworth: “Over 220 international creative leaders have come to judge the D&AD Professional awards this year and I am thrilled to see the range of Pencils on day one of results. Even at this early stage we are delighted to see the fantastic quality of work coming through from all around the world. Watch this space for even more tomorrow.”
2 Comments
I wish I cared enough to make a comment.
Don’t D&AD realize that having everyone run around saying they have just won a pencil, when it’s really only a finalist at this point, devalues what used to be the most sought after award on the planet?