Digital OOH media business Shopper Media Group named a Westpac Business of Tomorrow

Digital Out-Of-Home media business, Shopper Media Group is named on Westpac’s Businesses of Tomorrow list. The impressive line-up features businesses that have demonstrated high growth potential and with a strong representation in the tech sector.

Westpac’s Businesses of Tomorrow program identifies ground breaking, entrepreneurial businesses that have delivered outstanding value to customers; have the capabilities to meet tomorrow’s challenges; and are positioned to contribute beyond their businesses to communities, industry and the economy.

Says Ben Walker, CEO and founder, Shopper Media Group: “We are extremely honoured to be named as one of Westpac’s Businesses of Tomorrow having been chosen from almost 2,000 applications nationally.

“It not only recognises our pursuit of setting new benchmarks in the retail Digital Out-Of-Home industry with our market leading Smartlite digital panels, but offers our business unique access to others businesses that share a similar drive to create, innovate and provide service leadership within their respective industries.”

Since its launch in 2015, Shopper Media Group has achieved exponential growth in the Digital Out-Of-Home landscape with its Smartlite digital advertising panels.  The company quickly established itself as a significant player with 100 percent digital reach in 150 shopping centres and reach of more than 2.8 million shoppers per week, who have accessed the Smartlite panels’ free Wi-Fi offering.

Shopper Media Group is aggressively working towards having over 1000 Smartlite digital advertising panels installed in more than 300 Australian shopping centres by the end of 2017. The Smartlite panels capture unique consumer insights through survey questions in return for free high-speed Wi-Fi and an enhanced, tailored shopping centre experience.

Westpac’s Businesses of Tomorrow program is focused on providing support for businesses that have a clear vision, and are shaping Australia’s economy and future.

Says Walker: “We are thrilled to be one of those businesses, as we continue to pave the way in technological advances. Our Smartlite panels deliver tailored, multi-platform campaigns, and have enabled us to capture a database of more than 150,000 unique shoppers. This is now Australia’s largest shopping centre consumer database with the capacity to unveil key consumer insights critical to the ongoing growth and success of brands, businesses and retailers alike.

“Our vision was always to improve the way Digital Out-Of-Home interacts with consumers, and this accolade confirms we are on the right path to achieving that industry shift.”