eHarmony partners up with KIIS Network's The Thinkergirls off the back of newly launched TVC

Screen Shot 2017-04-27 at 8.54.01 am.jpgeHarmony Australia is continuing its brand evolution by launching today a multi-dimensional partnership with the KIIS Network's The Thinkergirls, following the launch of its latest TV campaign 'Made for Eachother'.
 
A first for eHarmony Australia, the collaboration will see gal pals and hosts of The Thinkergirls, Stacey June and Kristie Mercer, help their listeners leave the superficial side of dating behind, and recognise exactly who they are and what they want in a relationship before embarking on the matching journey.

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Says Nicole McInnes, managing director, eHarmony Australia: "We are so excited to be working with Stacey and Kristie, as they know what it's like out there for so many Aussie singles. Our research shows that dating has become harder rather than easier to navigate, with the growth of gamification in online dating causing ghosting, breadcrumbing and love FOMO.
 
"With the average Aussie single keeping 7 people on their dating continuum at any given time, we are looking forward to offering a more human and positive option for singles in partnership with The ThinkerGirls."
 
Through paid, social and earned media, the multiplatform content series will explain eHarmony's algorithm and show how it separates itself from other dating services to build deeper, long-lasting connections.
 
Beyond radio, listeners will have access to exclusive workshop-style videos on KIIS, The Thinkergirls and eHarmony social channels. The video series will also offer a personal touch, as Stacey discusses her behind-the-scenes guidance from eHarmony's Matching Scientist Jonathan Beber while she embarks on her own relationship journey. Followers and listeners also looking to find love can play along as eHarmony helps Stacey to find her spark.
 
The campaign is set to conclude with an exclusive singles party. With a little help from eHarmony's data scientist, attendees will be matched and then get to mingle with singles uniquely compatible with them, with the chance to find a spark that lasts at this entertaining event in a unique Sydney venue.

The collaboration comes off the heels of eHarmony's new TVC, called 'Made for each other (MFEO).' An extension of its' TV campaign launched in October 2016, the dating site's new content is designed to capture the type of spark that eHarmony can generate even from that first meeting.

Says McInnes: "There are so many choices for singles today, so it was important to show the kind of love that eHarmony can generate versus selecting people based on looks or convenience. Our happiness-driven algorithm ensures that there is a level of compatibility between matches that is extremely hard to come by randomly, and our new ad brings that to life as we follow this amazing and beautiful first eHarmony date."

1 Comments

Good job said:

Great job taking all the credit Nicole

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