Ford Everest 'loves every minute' in newly launched campaign via GTB Melbourne
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The 'Love Every Minute' campaign was shot across a number of inhospitable locations around Alice Springs and launches with cinema and TV directed by Revolver's Bruce Hunt. The TV and cinema is supported by outdoor, online and social along with a media domination at major airports.
VIEW THE 30 SEC SPOT
VIEW THE 15 SEC SPOT
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"Ford research showed us 4X4 diehards are serious guys. They told us their most memorable off-road
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GTB head of strategy Anuj Mehra said the research confirmed "for these guys, the worst of times really are the best of times.
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Says Daniella Winter, general manager of marketing, Ford: "This integrated campaign shows real 4X4'ers in the grittiest, most challenging Aussie conditions. We believe this honest approach will not only get noticed but prove the Everest is a serious player in a crowded market. We're really excited by what this means for the brand."
GTB is part of WPP AUNZ, Australasia's leading marketing communications group.
Client: Ford Motor Company
General Manager of Marketing: Daniella Winter
Marketing Strategy & Communications Manager: Tony Jordan
Marketing Communications Manger: David Noonan
Marketing Analyst: Lara Miller
Agency: GTB Melbourne
Executive Creative Director: Jon-Paul Jacques
Copywriter: Stephen Sheldon
Art Director: John Pantzopoulos
Agency Producer: Sandi Gracin
Head Of Strategy: Anuj Mehra
Senior Account Director: Rachel Legge
Senior Account Manager: Blade Griffiths
Production Agency: Revolver
Director: Bruce Hunt
Producer: Catherine Jarman
DOP: Ross Emery
Editor: Drew Thompson
Didn't Toyota do this execution not long ago?
Sorry, I get where it was supposed to go, but for me it's lacking. Not a fan of the voice over, either.
Good try.
Hate it when I get a neck leech on the school run.
They weren't kidding when they said "make the logo bigger", were they?
FYI There are no leeches in Central Australia.
Alluding to somebodys untimely demise in the form of torture perhaps?