Home appliances brand Beko appoints Brisbane agency BCM as Australian + NZ creative partner

Home appliances brand Beko Australia and New Zealand has appointed Brisbane agency BCM to its Australian and New Zealand account.

Beko is the international home appliance brand of Arçelik Group, owned by Koç Holding, one of the largest companies in Europe (and is ranked in Fortune’s Global 500 list), and is a Global Premium Partner of FC Barcelona.

Established over 61 years ago, today Beko operates in over 140 countries, and has sold over 440 million units.  Beko is No.1 in the European free-standing white goods market, the second largest home appliance brand in Europe in the white goods sector, and has been the fastest growing brand in the overall European market in the last seven years.  The brand focuses on the manufacture of resource efficient, environmentally friendly, eco-award winning products.  In Australia, its retail products include fridges, washing machines, dryers, dishwashers, ovens, microwaves, cooktops and range hoods.

BCM will handle strategy, brand planning, creative development, and media planning and buying for the Beko brand in the Australian and New Zealand markets.

The agency’s appointment to the Beko Australian and New Zealand account follows a competitive pitch.

Says Amanda Hart, marketing manager, Beko Australia and New Zealand: “BCM’s strategic smarts were immediately apparent. We really liked their ideas and approach to developing our brand in the Australian market.”

Says Paul Cornwell, managing director, BCM: “Although they’re a relatively new player in this market, the brand itself has a strong history and established brand personality, particularly in European markets. So we’re really excited about the opportunity to showcase Beko to Australian consumers.”

BCM will start work on the account immediately.