McDonald’s drops Leo Burnett Sydney from its creative roster; consolidates account with DDB
April 24 2017, 12:32 pm | | 8 Comments
After 12 years Leo Burnett Sydney has lost its slice of the McDonald’s business, with the fast food giant consolidating its creative account with DDB Sydney.
Says Leo Burnett Sydney CEO Pete Bosilkovski: “We are very proud of the exceptional partnership we’ve had with McDonald’s. Over many years we’ve produced some amazing work and business results. We respect McDonald’s decision to consolidate based on efficiencies and productivity, and we wish them continued success.”
When contacted by CB, DDB declined to comment.
8 Comments
Did that come with a Happy Meal?
Could this be the final nail in LB’s coffin? Sad day for the folks at LBs.
Same clown……………………..different circus.
until they pick another agency to leverage against DDB.
obvs.
is it true Leos have also lost Caltex
Strange because creatively Leo’s are one of the best. If their Macca’s work has driven ‘business results’ I can only imagine it’s a client relationship problem or global alignment after the global Macca’s pitch DDB won a few months ago.
I hear Leo’s have picked up a big bank/insurance company.
Staff don’t even work at the same agency for 12 years, why would anyone expect a client to stick with the same agency for that amount of time? Doesn’t matter if Leo’s are good or not, sometimes a change is needed… for creatives, for clients. If you think that in Advertising you can rely on your “good work” keeping a client for more than a few years any more, welcome to the new world.
Tick tock VML