McDonald's drops Leo Burnett Sydney from its creative roster; consolidates account with DDB

mcdonaldsrest.jpgAfter 12 years Leo Burnett Sydney has lost its slice of the McDonald's business, with the fast food giant consolidating its creative account with DDB Sydney.

Says Leo Burnett Sydney CEO Pete Bosilkovski: "We are very proud of the exceptional partnership we've had with McDonald's. Over many years we've produced some amazing work and business results. We respect McDonald's decision to consolidate based on efficiencies and productivity, and we wish them continued success."

When contacted by CB, DDB declined to comment.

8 Comments

Preferred Supplier Pushers said:

Did that come with a Happy Meal?

Leo said:

Could this be the final nail in LB's coffin? Sad day for the folks at LBs.

Groucho said:

Same clown..........................different circus.

pugwash said:

until they pick another agency to leverage against DDB.

obvs.

Duncan said:


is it true Leos have also lost Caltex

Paul said:

Strange because creatively Leo's are one of the best. If their Macca's work has driven 'business results' I can only imagine it's a client relationship problem or global alignment after the global Macca's pitch DDB won a few months ago.

I hear Leo's have picked up a big bank/insurance company.

D. Luded said:

Staff don't even work at the same agency for 12 years, why would anyone expect a client to stick with the same agency for that amount of time? Doesn't matter if Leo's are good or not, sometimes a change is needed... for creatives, for clients. If you think that in Advertising you can rely on your "good work" keeping a client for more than a few years any more, welcome to the new world.

Global Realignment... said:

Tick tock VML

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