Motor Accident Commission of South Australia launches Easter road safety campaign via KWP!

Easter is always a dangerous time on South Australian roads, as thousands of extra people get in their cars to getaway for the long weekend. To remind these people to drive safely, KWP! Adelaide has launched a new spot which replicates a head-on collision between two cars using two Easter Eggs and recorded it in super slow motion.

The resulting film is a haunting metaphor for the fragility of human life.

Various cuts of the film are now running across web, mobile, television and digital out-of-home.

VIEW THE SPOT

Agency: KWP! Advertising

Client Team: Richard Blackwell, Amanda Lamattina