Motor Accident Commission of South Australia launches Easter road safety campaign via KWP!

MAC Easter Screen Grab.jpgEaster is always a dangerous time on South Australian roads, as thousands of extra people get in their cars to getaway for the long weekend. To remind these people to drive safely, KWP! Adelaide has launched a new spot which replicates a head-on collision between two cars using two Easter Eggs and recorded it in super slow motion.
The resulting film is a haunting metaphor for the fragility of human life.
Various cuts of the film are now running across web, mobile, television and digital out-of-home.

Agency: KWP! Advertising
Creative Director: Corey Swaffer
Senior Copywriter: Corey Swaffer
Senior Art Director: Michael Gagliardi
Business Director: Tristan Glover
Account Manager: Lucy Howard
Agency Producer: Georgina Toole
Production Company: Merlin
Production Company Producer: Fiona Lanyon
Director: Richard Lanyon
Editor: Richard Lanyon
Sound Studio: Mattrixx
Sound Engineer: Matt McKenzie Smith
Client Team: Richard Blackwell, Amanda Lamattina


But... said:

Ad council - friends don't let friends drive be drunk

@But... said:

Were you drunk when you typed that?

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