Publicis Media Exchange appoints Starcom’s Tina Gavros to newly-created commercial director role

Publicis Media Exchange (PMX) has today announced the appointment of Tina Gavros to the newly-created role of commercial director.

PMX is the investment arm of Publicis Media and in the new role, Gavros will work closely with PMX’s media partners to drive and maximise new opportunities for clients.

Gavros joins PMX from Starcom where she was Sydney trading director. She has spent 17 years at Starcom driving investment outcomes for clients such as Samsung, Metcash and Subaru.

This is the third key hire for PMX and Gavros joins Jodi Fraser who heads up Publicis Screen  and Simon Carley who joins PMX from Ebiquity to drive business analytics.

Says Sarah Keith, managing director, PMX: “Having worked with media owners, I have seen first hand how Tina operates and I admire and respect her approach. Her experience will be invaluable as we grow the investment practice that supports the Publicis Media brands.”

Says Gavros: “After working with Starcom for 17 years this is an exciting new challenge for me and an opportunity to bring my experience in investment to the group. PMX plays a pivotal role in not only maximising efficiencies for clients but offering new opportunities as media owners drive innovation across their brands.”

The new appointments are effective immediately.